Business Success Through A Mobile Marketing Strategy
When it comes time for you to start your mobile marketing plan, you may wonder where to begin, as there are so many things to consider when trying to promote your business. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
Use an integrated suite of marketing approaches to get your message out with maximum impact. For example, you can send a piece of direct mail letting the customers know about a planned event, such as a 50% off sale. Follow up with a reminder email about a week in advance, and a text message alert on the day of the event.
Know what you want to accomplish before starting your mobile marketing campaign. This will help you determine the direction and focus of your mobile marketing campaign. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?
Try to target your audience’s wants and needs before using a campaign on them. That way you’ll have a much higher chance of the recipients wanting to read your advertisements.
Never randomly message your customers. Be sure your message means something to the recipient and that they will welcome the message. Texting random phrases is the quickest way to kill a marketing campaign. Customers are looking to get information, not some funny texts they expect to get from a friend.
Use a Multimedia Messaging Service to send out coupons to get new customers or to reward your current customers. Send coupons that contain promotional codes. These codes can be linked to a mobile Web site with a special tracking code. You can use coupons to incentivize and reward loyal customers and attract new ones.
Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. Measure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaign. Use the formula to produce a long-term successful marketing add when working on your next campaign.
With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. Many mobile subscribers enjoy answering trivia questions or surveys on their phone. You can use the quiz program to gather feedback and options on your products from your customer, while providing entertainment to them.
Standalone mobile platforms need to have home bases if they are to succeed. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. You should never develop your entire business around a mobile platform.
Your mobile marketing campaign should be compatible for use with a multitude of hand-held devices. There are different types of mobile devices you need to consider when creating a mobile campaign. Making the code compatible with all these devices is important if you want to reach the largest possible audience in your mobile marketing campaign.
Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. Your campaign is not going to go far if your recipients get broken or indecipherable messages. As a safeguard, try sending the message to your colleagues, and obtain their feedback on it prior to sending the message to your customers.
Your message needs to be valuable. If you send messages to strangers, you have to make it worth their time. If you are targeting business executives, you would want to send something like a dinner voucher to a fine restaurant. If your audience is the middle class family, you would want to send something that is family related.
While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. You will lose customers if your campaign is not workable on multiple devices.
Find out all you can about your audience. Don’t assume anything about the people you will be marketing to, or their preferences. Do some research before you spend money on this project. Are they more likely to use mobile devices than desktops? What is the main type of operating system used on their phones? By knowing your audience, you will understand how to communicate with them better.
Create your own app. This will make it very easy and actually encourage customers to look at your app often to see if there are any sales going on. You will not only see positive sales, you will also build your brand recognition. App prices can vary significantly, so ask a professional to help in the development process.
Use mobile-friendly maps and driving directions on your site. Lots of people are using their mobile devices for GPS these days. Create an easy way for your customers to reach you. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Include a link to the Google Maps website for accurate directions.
To maximize your campaign’s success, you need to promote your call to action. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. The more people who are able to see your campaign, the more sign-ups you’ll get for whatever you’re offering.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.
Although there is variation in approach, the fundamentals of mobile marketing remain the same. They differ based on their technology and application. When making your mobile marketing campaign decisions, just consider your budget, business needs, and consumer wants. This will help you to determine what plan will be most effective.