Mobile Marketing Tips For The New Mobile Marketer
Mobile marketing represents a very promising opportunity for anyone who is willing to learn about its different benefits and techniques to benefit their business. It often proves an exciting venture as well. Done successfully, mobile marketing is an excellent way to promote a business. Read this article below with tips to get your started on the right path.
For a greater marketing effect, include as much detailed information as possible at one time. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
Have your friends test your site, ads, emails, and other parts of your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
Incorporate a discount offer or a promo code in any mobile marketing message you send out. If a consumer gets a message that has a discount offer, the chances of them going to your site is high, leading them to check out what you have to offer.
Use A/B testing on your mobile page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Come up with two versions of landing pages and see which nets more transactions. Choose the better performing option from the two of them.
If you have a big mobile marketing list and are planning to have a big company event or maybe a sale send a reminder a little before it starts, unless it’s an early morning sale. Dropping friendly reminders like this can keep people from missing your big events.
It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. Be sure your messages display well on all platforms: Android devices, Blackberry, and iPhone. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. Keeping it short and simple is a hallmark of mobile marketing.
When you include a link in your mobile marketing campaign, it is key that you link back to your mobile website for older cell phones and to your regular website for smart phones or tablets that can handle it. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.
Write less but say more with the mobile content on your website. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. When you are dealing with mobile marketing, you should just keep it simple.
Your customer base doesn’t change unless the market changes, but customers come and go. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
Try to target your audience’s wants and needs before using a campaign on them. Only by gathering relevant demographic and marketing data can you tailor your campaigns so that the recipients will be interested in them.
Make sure that a mobile marketing campaign is effective before starting a new one. When measuring the success of a campaign, be patient. In mobile marketing, longevity can mean more than sales. To build a plan you will want to look far into the future.
A great tip to do in having an effective campaign in mobile marketing is to have a usability test before going live. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. Run your message by coworkers before sending it, to get their impressions.
While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Much different to other marketing types, mobile marketing allows you to key in on your exact location. This makes it possible to target location in a way that is not available anywhere else. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Mobile marketing used for new consumers is often regarded as spam.
You should create a mobile app of your own. Customers can use the app to conveniently keep tabs on possible sales and special offers. It can build up your brand name’s recognition, and it will drive more traffic to your site. The price of an app can vary considerably so consult a professional regarding the development process.
Many business owners don’t realize how easy it is to create apps. Making your own customized app for your customers is a breeze. If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. There are a ton of things you can put in your app.
Your advertisements should carry QR codes to assist your tech-friendly customers. Anyone who has a smart phone can use the QR code to access your site or coupons. Have the codes printed on posters, brochures, business cards and catalogs. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Mobile devices and users are thriving on social media. You must capitalize on this in your marketing strategy to ensure success. One way to use social media is to ask your customers to send tweets about your company or a deal located on your website. This will help you get their friends as customers too.
Don’t send offers constantly. Customers tend to respond more to offers that are only sent two to four times in a month. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. If people think that another, possibly better, discount will be arriving soon, they won’t jump on the current one.
The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. Your customers who are already interested in your product will be more likely to sign up for text messages or email updates that people who know nothing about your company. Most possible new customers will see your messages as spam.
When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. It is vital that you ensure your links are mobile friendly. In addition, provide contact numbers that can be dialed simply by clicking on them. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Be clear, simple, and concise. If the clicks required are few, they will be more likely to keep clicking. Remember that the keypad in mobile devices are very small and typing is not easy. Keep your campaign to the point.
You should be testing your marketing campaign for any defects in functionality before you launch it publicly. The purpose of a particular campaign will be ineffective if you use messages that don’t work. Gather the impressions of friends and coworkers before you send your message to your customers, too.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Maintaining your principles is key to you being successful in your business plans.
Keep mobile marketing content messages brief and to the point. They need to be able to understand and absorb your message in that brief period.
Send out quizzes and trivia to customers who have signed up for it emails, and keep them mobile friendly. Most people like to interact with quizzes that are sent to their cell phone. Using quizzes can help you get feedback on your products while entertaining the customers.
When you begin implementing these tips, you will discover that mobile marketing can help you to reach a larger customer base. Armed with the information you’ve learned from these tips, you can now be more successful in your mobile marketing efforts.