Smart Mobile Marketing Tips For Your Business
Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices. Mobile devices are equipped with a variety of browsers, as well as resolutions and screen sizes. Therefore, the appearance of your site and ads may vary from one device to the next. At the very least, be sure to test them out on all the popular mobile devices.
Give your niche customers the value they deserve. Try to use a value that will attract their attention. For example, if your target is business executives, offer a meal voucher to a high-end restaurant. If you’re sending offers to soccer moms, then exploit the “mom” part and offer something family-oriented.
Your printed advertisements should include QR codes for your technologically savvy customers. Anyone who has a smart phone can use the QR code to access your site or coupons. All of your brochures, cards, and catalogs should have QR codes on them. A QR code is an easy way for a consumer to find more information on your interesting products and services.
If there is a call to action in your mobile campaign, promote it to increase the success rate. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. Increasing your exposure through all of these mediums will reach a larger audience than if you promote on Twitter alone.
You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. Attach promotional codes to your coupons to track which customers are using them. Tracking codes can link individual coupons to the proper deals on a mobile-friendly website. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.
Implement a usability test. It’s important to be certain that your recipients can to see the content you have sent. Send test messages to friends or family members and make sure they display properly before your campaign goes live.
A beta-testing period to see how effective and usable a marketing campaign will be is a good idea before the launch. Sending out ineffective messages is counterproductive. See what coworkers think before sending it to potential customers.
If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. When used improperly, SMS can do more damage than good. Users might question its transparency. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Your customers should respond to your honesty.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Mobile marketing efforts are often taken to be spam messages by non-customers.
Make it your goal to have your ads go viral. They just might pass it on to their friends and greatly increase your mobile marketing reach.
Have relevant content. Be purposeful when using mobile marketing. Provide information that can help your customers and potential new customers. If your content is responsive to your customers’ desires, they will buy stuff from you.
Don’t send offers constantly. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.
Try putting quizzes and trivia into your mobile marketing campaign. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.
Spending money to create a successful mobile website is worth the investment, because it will optimize your site for a variety of mobile devices. Developing an appealing and effective mobile site may be a major challenge. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
You should elevate your presence on the top social networking services. This helps people find your business. Keep to the basics with your basics and then expand from there. Setting up profiles on Facebook and Foursquare is a good starting point.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. Your business could always offer its own special app and really take your mobile marketing to the next level. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.
Offer something to your customers, and make it worth their while. Always offer incentives of some sort when doing mobile marketing. These can be basic things like weather or local events. You could offer a coupon to increase your consumer participation and increase take rates to your campaign.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.