What is mobile marketing? Businesses have a variety of tools available for use in a mobile marketing campaign. With all of the different ways to promote your business via mobile marketing, it’s probably difficult for you to figure out where you should start. Use the tips below to help you begin.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. Follow the formula for a long-term successful campaign to build a new one.
Mobile content should be easy to read and to the point for the success of your campaign. Send a clear message your audience can understand quickly.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.
Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Mention it on your website, in ads and on various social networks. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Present your mobile campaign as a great way to have fun and stay informed of special offers.
Add directions and maps to your site that can be used on all mobile devices. A lot of people use mobile websites to help them to get to different locations. Make yourself accessible to them. Ensure that your maps can be easily read on the small screen of the average mobile device. Include a link that allows the customer to find your location through Google Maps.
A simple, straightforward approach is the best. If you minimize the number of required clicks, you will increase your chances for success. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. With that in mind, you should limit the length of messages.
Although texting with abbreviations is commonplace nowadays, most people haven’t got a clue what they mean. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
A directionless mobile marketing effort is doomed to failure. Get some feedback from your customers to find out how you can reach out to them. Do you want to increase your sales from your existing customer base, or do you want to interact with them and retain customers?
Do some research on your target market. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Do they prefer cell phones over computers? What kind of smartphone do they use? By knowing your audience, you will understand how to communicate with them better.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
For your mobile site’s landing page, try using A/B testing. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Then use the one that gets the most conversions.
Recruit friends to test your marketing methods before trying them on the public. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.
Send a reminder to your mobile marketing list a few hours before a sale or event begins on your website. This will create excitement and get them prepared for the sale or event.
Don’t share short codes; buy dedicated ones. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. Your short code can lead people directly to your company. Buying your own codes will also protect you from legal issues relating to shared codes. There is a chance that you may also be held liable if a code sharing company does something wrong.
You need to build a great database first. You want to always include cell numbers in a database for mobile marketing, but other information is also important. You really need to get their permission before starting. You can either set up a number where an individual can message your system with a code or you can create a web-based form that they can fill out.
When you send mobile marketing messages, send along a discount offer or a promo code. Customers are more inclined to visit a website if they can get a discount.
Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
Mobile marketing is an extensive subject! No two businesses operate in exactly the same way, nor do they use the same marketing methods. What is helpful to one company may be useless to another. The tips that you have read will give you a good starting point.