mobile marketing campaign
Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t go into the mobile marketing field without clear objectives. In the beginning, understand what you are trying to achieve with your mobile marketing. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.
Your mission statement will help you design the best campaign possible. Stick with your principles and follow your mission statement.
Focus on understanding your customers. Understanding the basic needs of your consumers is key to making mobile marketing work. If you do not know what your customer is interested in, you will not be successful in selling to them. Therefore, when you first meet a customer, you should try to find out exactly what they are looking for.
Make sure you give the right type of audience something of value. When you are expanding outside of your friendship circle, you need to grab their attention. Offer something that corresponds to the interests of your audience. For instance, business executives will enjoy receiving a coupon for a nice restaurant. For middle class families, you want to send family-related items.
Never randomly message your customers. Make sure you are giving your customers relevant and interesting content. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
By closely monitoring your competitors, you can become more informed about the business environment. You need to stand apart from the competition.
Use mobile-friendly maps and driving directions on your site. There are a lot of people that rely on mobile devices for getting navigational directions. Look into the best ways to allow for easy access to you. Even your maps should be treated like marketing materials. Establish a direct link to Google maps, so your visitor can get directions, if needed.
Many people might be familiar with the Internet, but not everyone will recognize abbreviations. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
If you are not an expert on designing for a mobile audience, then by all means, hire one. Giving a website a mobile device design can involve sophisticated skills. It is advisable to use developers who are very familiar with the necessary coding and programming for your site’s successful mobile transition.
Test your mobile marketing campaigns on every platform your readers will be using to view them. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. You should always aim to keep things simple.
If your mobile marketing messages contain a link, you should link to both your mobile site and your main site to cover the widest range of mobile devices possible. Keep in mind that no mobile device can read flash content.
If you have an upcoming event that you wish to remind your clients about, such as a sale, send a reminder text a few hours before it starts. Obviously, however, you need to be mindful of what time the texts are sent so they do not annoy your customers at unsociable hours. This can remind your customers of all the great deals.
Use savings and special offers to advertise your mobile marketing campaign. Advertise your deals on a host of different platforms to reach a wider audience. When people feel that signing up for something provides them with a strong benefit, they are more likely to take action. Let them know it will be fun and they will be better informed.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Get your message across to them as soon as you can; they need to know what you are trying to say.
Planning is the the key to success for any new mobile marketing campaign. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. Design new campaigns by using strategies that have been successful in the past.
You always have the option of sharing apps with your customers, but were you aware that you can create the majority of these applications yourself? By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. You have a wide range of features to choose from here.
Try to find out as much as you can about your target demographics when mobile marketing, because then you can target what they want and need. This way you are ahead of the curve; knowing you are giving your customers information they will be interested in and want to read.
Invite customers to participate in a picture-to-screen promotion. These campaigns involve having customers use their phones to take pictures. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. These pictures can both be displayed on single TV’s or on multiple digital billboards.
Your main focus with mobile marketing should be on maintaining your current clients, rather than trying to secure new ones. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.
Avoid texting your customers during odd hours, such as early mornings or late nights. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.
Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. This will ensure that your viewers will not get annoyed by your messages.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. You should focus your search engine optimization strategies around Google because Google is the most popular search engine used on mobile devices.
Many people access social networks on their mobiles: take advantage of this to promote your products. You can reward customers for sharing your links and increasing your customer base. This spreads the word about your company and is a great way to kick-start your mobile marketing efforts.
Remember, people can access the Internet from more than just their home computer now, so be sure to make your site compatible with other devices. There are many different mobile devices that content can be viewed on. Use scripting that works on every one of them to truly be successful with your campaign.
Before you start spreading your mobile marketing message, you need to listen first. You should also learn what your customers desire, and try to fulfill their wants. Check out the competition on your phone and see what they are doing, and decide if that is something that would or could work for you and your business.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. New customers, leads, and business will result from your new mobile marketing methods
Mobile marketing is an essential move to make in today’s business environment. However, developing the perfect campaign requires hard work. This can leave you wondering how to begin increasing your profits. The tips below provide a good background on mobile marketing options.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. To truly gain an edge, you need to make your campaign or site stand out from all of your competitors.
Mobile-device friendly maps can be used on your website to entice local customers. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.
Your printed advertisements should include QR codes for your technologically savvy customers. This makes it easy for smart phone users to access your site and use your coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
Be precise and easy to understand. Your customers should be able to get access to the desired information with a minimum of clicks. Mobile keypads are quite compact, so a significant amount of typing can be very annoying. So keep your mobile marketing campaign at a minimum.
If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. Potential customers have no use for junk apps that serve no useful purpose or interesting function.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. Text messages can become annoying due to notifications. It can feel like it’s invading peoples’ privacy. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. A policy of honesty is the best way to build trust with your customers.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Existing customers are more likely to positively receive text messages and promotional updates. When new customers see mobile marketing efforts they usually think it spam.
Try to get a lot of marketing data regarding your intended recipients as possible. This will make it easier for you to target their needs and wants. This is a good way to make sure your campaign will actually be something the recipient is interested in reading.
You should have clear objectives before you launch a mobile marketing effort. Know from the start what you want to accomplish in your mobile marketing campaign. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
Use your mobile marketing campaign to advertise special offers, gaining you more participants. Advertise your deals on a host of different platforms to reach a wider audience. When people feel that signing up for something provides them with a strong benefit, they are more likely to take action. You should advertise your campaign as a quick and easy way to receive exclusive offers.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Adhering to your principles will help you to keep on the straight and narrow.
Minimize the number of offers you send in a week. It is proven that customers respond best to offers that are sent out only a few times a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. When it comes to making special offers, there is such thing as too much of a good thing. Customers will not consider a deal special if they believe they can get a comparable deal in the near future.
When you are promoting a big sale, that is the perfect time to send out a mobile alert to your clients. Just be sure not to wake them up. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.
To help your mobile marketing be successful, you should promote it in as many ways as possible. Make sure you put ads on Facebook and on Twitter, and in your actual website. This allows your followers plenty of chances register for offers, given the increased visibility of your campaign.
Make sure you have a business presence on each popular social networking site. You need to do this to raise your business’s local profile. Keep your business focused on the basics at first and branch out from there. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.
Use of social media is essential for mobile marketing, because social media rules mobile technology. Have people TwitPic your store or share a deal on your website, and reward them with a contest entry or coupon. This will bring recognition to your company and get people sharing information about your products and services.
The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Use a wide range of mobile devices to understand how they all work.
Do a test on usability. It will allow you to make sure your audience can view the material you are going to send out. Send test messages to friends or family members and make sure they display properly before your campaign goes live.
If you want to be able to send out effective emails, make sure they are mobile friendly. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. Many people are now checking email with the mobile devices, so emails should be mobile friendly.
Tailor your rewards to your audience. When using mobile marketing, you should ensure that the information that you send is valuable to your intended audience. You might want to send a gift certificate, depending on who you are targeting. On the other hand, send a product designed for children if you are targeting families.
If you want to see your profits skyrocket, mobile marketing can be one of the easiest ways to achieve this. Many people now use their mobile devices to check out social networking. You can significantly increase the success of your business by marketing in these areas. Marketing is about bringing what you have to offer to a place where customers can see it.
Stick to dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. It can also provide you with some level of legal coverage.
Work for your customers. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. You will not be able to generate any sales if your products do not correspond to what your customers need. You should compile as much information on your target audience as possible to ensure success.
On the mobile landing page, try out A/B testing. Mobile pages need to be tested for usability, just as much as any other web page. By creating an A & B version of your landing page, you can test effectively. Of the two, go with the page that performs the best.
Customers love to give their opinions about products, so including product quizzes or response questions that work on mobile devices is a great thing to incorporate into your mobile marketing campaign. Trivia is also great to include. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.