A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. There are very few people that do not have some sort of mobile phone, tablet, etc.
Your mobile marketing messages should provide value to your customers. If you are sending messages out to customers, you should think about giving something away. For example, if you are sending information to business executive, you may want to consider sending a voucher for a fine dining restaurant. On the other hand, send a product designed for children if you are targeting families.
Mobile Marketing Campaign
It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. Keep in mind that if your regular website has flash, the link needs to go back to your mobile site.
Be sure you have clearly defined your goals before starting your mobile marketing campaign. You should have a clear vision of what your mobile marketing campaign will ultimately accomplish. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. If you can afford it, you might even want to hire someone to give you an objective opinion.
Be consistent when promoting your mobile strategy’s call to action. Use all Internet resources to enhance your mobile marketing campaign. This may include a store window, your business website, a presence on Facebook or the sending of Tweets. You want your mobile marketing campaign to be as broad as possible, so that people have several opportunities to follow up on your promotions.
Offer coupons to both new and existing clients by utilizing Multimedia Messaging Service. Send coupons that contain promotional codes. Using special tracking codes, you can link these coupons to your website. Coupons are useful in both gaining new customers and rewarding your loyal customers.
Use your normal website to promote your mobile site. A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website. When readers view your traditional website, make it clear that you have a mobile app that they can use from anywhere.
Offer something to your customers, and make it worth their while. A good way to attract customers is to give them an incentive to visit your site. Consider offering weather alerts or information about local events. Increase participation by offering coupons.
Keep in mind that mobile users have a more difficult time navigating webpages. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.
Always carry out a usability test before putting your mobile marketing campaign live. It would be counter-productive for you to send ineffective messages. Also, send it to coworkers first and see what their impression of it is before going live.
If you want your mobile marketing campaign to be successful, then you need to make sure that your offers are of value to your customers. If your customers receive too many texts that are not of value to them, then they will feel like they are being spammed and are unlikely to unsubscribe from the service.
If you want to succeed in mobile marketing, it is important to remember the limitations of mobile devices when developing your domain and advertisements. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.
Take the time to learn about the people you’re marketing to. Before diving head-first into any mobile marketing campaign, you want to know your money is well-spent by first understanding what preferences your audience has. Are they more likely to use a mobile phone than a computer? If they do use their phones more often, what operating system is on it? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.
Have maps and directions on your mobile website to make it more mobile friendly. There are a lot of people that rely on mobile devices for getting navigational directions. Create an easy way for your customers to reach you. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Also consider linking your customers directly to Google maps to provide alternative directions.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.
Work for your customers. Your mobile marketing ads should be designed based on what your target demographic likes to read and see. If you are unable to determine what consumers want, you are unlikely to win their business. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. Prove that you can help people, and they will be eager to sign up. Position your campaign as a fun, interactive way to find out about upcoming offers.
Consider utilizing picture-to-screen technology in your mobile marketing campaign. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. Photos are then sent and posted to a digital screen. These pictures can both be displayed on single TV’s or on multiple digital billboards.
Get yourself short codes that are dedicated as opposed to sharing them. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. With enough use, existing and potential customers will associate the dedicated short code with your business. This added expense is well worth the legal protection it offers. There is a chance that you may also be held liable if a code sharing company does something wrong.
Be sure that your mobile marketing campaign is compatible across multiple platforms. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that. In order to maximize revenue, you’ll need to use code that all major phones browsers can interpret.
In mobile marketing, understand that location is everything. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. These location-sensitive selling opportunities are unique to mobile marketing. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.
For maximum impact, you should encourage your ads to go viral. Many times, these will get passed on to others, enlarging your mobile marketing audience.
Mobile marketing will be a growth industry as long as more mobile devices come online. Most already own a cellphone, and at a not to distant point in the future, everyone will. A quality mobile marketing campaign can be the most effective way to reach those consumers. By using these tips found here, you will be a step in front of the competition and, most importantly, be in a position to effectively communicate with your customers. Best of luck to you!