The Basics Of Mobile Marketing In A Nutshell
A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. Most people own a mobile device, and this can be in the form of a tablet, phone or any other connected device.
Define your goals before starting to design your campaign. Set definite goals for your mobile marketing campaign. Do you want to focus on customer retention, or do you intend to solicit direct sales through your messages?
Keep your call to action simple. It might be easy for your customers to fill out longer customer forms on their computers, but the small screens of smartphones can make even short surveys frustrating. Your potential customers should be able to subscribe to your email list in a just a few seconds. Remember that you only need a name and an email address.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. Customers probably will not search for you, however they may check you out on a social networking site.
It may be harder for people to navigate your website if they are doing so on their mobile device. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
Search Engine Optimization
If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. You should focus your search engine optimization strategies around Google because Google is the most popular search engine used on mobile devices.
Never send unnecessary messages to your customers. Respect your customers’ attention by always giving them useful content when you send out messages. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. It there is no purpose to the app, it probably won’t go over too well with your customers.
In order to entice customers and expand your branding, use QR codes. They are a method of getting discounts and coupons out to your customers. Their ease-of-use is one of the primary attributes of QR codes. With QR codes you are able to reach your customers quickly and easily with relevant information.
Your printed advertisements should include QR codes for your technologically savvy customers. This way, customers with smart phones can just scan the phone and get access to your website features. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
Work for your target market. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. Find out what exactly your customers are looking for. Learn as much as you can about the wants and needs of your customers as you can and you’ll be more successful.
Give yourself more than one option when creating your landing page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Proceed to move forward using the most successful one.
You should create a mobile app of your own. Customers can use the app to conveniently keep tabs on possible sales and special offers. You will not only see positive sales, you will also build your brand recognition. During the development process, ask a professional for advice because there are all different prices for apps.
Check your usability on every mobile web site and search engine you have. If customers can not easily view your content, they will most likely just dismiss it. Get permission to test out your messages on friends’ and family’s phones before your campaign goes live.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. If you need unbiased opinions, you can hire testers.
Keeping your ears open is the key to building a successful mobile marketing strategy. Keep an ear to the ground to discover what needs and aspirations your customers have, and then provide something of value in those directions. Make sure to look at your competition and check out how they are doing their mobile marketing. Try to think about implementing similar tactics to improve your business.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. In this manner you ensure that your customers do not tire of receiving your messages, and in fact are enthused when they see your offer extended.
In order to take more orders, you need to give your potential customers a little bonus. You need to offer incentives in your mobile marketing campaign. The incentive could be a free app or tickets to a local event. Coupons are a great way to encourage participation and improve the number of people who sign up for your campaign.
If your mobile marketing messages contain a link, you should link to both your mobile site and your main site to cover the widest range of mobile devices possible. If your site uses Flash, you must only link to the mobile site.
Know your audience, and give them something of value. When you send a message to anyone outside your group of friends, it’s important to grab their attention. Sending items, such as a dinner voucher for a fancy restaurant can be used to target business execs. If you are targeting middle class families, you can send something family related.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Mobile marketing is a great way to increase your profits. Many people tend to use their phones to visit social network sites and download apps. This is an area with great potential for you to market your products and services. It is important to focus your marketing where your customers are.
Be succinct and to the point. You can minimize your process by reducing your clicks. Keep in mind that a mobile keypad is small, so it is easy to get frustrated with a lot of typing. Therefore, you want to minimize typing whenever possible.
Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
As more and more people purchase mobile devices there will be a tremendous opportunity for mobile marketing. Mobile marketing will soon become the fastest way to reach your customers. By using the these tips, you will be ahead of your competition and in position to effectively promote your products through this new form of marketing. Happy marketing!