The Basics Of Mobile Marketing In A Nutshell
You should never send messages to your customers without a good reason. Always have something important to say when you message them. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers want information, not funny texts that they would normally get from a lose friend.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
When using mobile marketing, make your ads easy to send. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
Your mobile campaign should give users the choice between accessing your mobile website or your regular website. Keep in mind that if your regular website has flash, the link needs to go back to your mobile site.
Test your mobile marketing campaigns on every platform your readers will be using to view them. Make sure your messages look good on all of the major mobile phone technologies – Android, Blackberry, and iPhone. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. Always keep the KISS principle in mind for your mobile marketing attempts.
If you decide to create an app for your business to offer to visitors, make sure they will find it useful and relevant. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.
Don’t forget to include links to your social media accounts on your main website. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. To be successful, you should follow their lead. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Use all that you have.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Talk about it on your site and social media and place ads about it. If people truly believe that your mobile campaign will help them, there is a good chance they’ll sign up. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.
Cross-promote your mobile marketing campaign through whatever other marketing channels you are operating. Use your social media networks, as well as your physical store in order to promote your mobile marketing efforts. Exposure equals more sign ups.
When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. SMS can be very bothersome. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. Staying honest is the best way to improve your customers’ faith in your brand.
By combining different types of marketing mediums together, you can fully garner the attention of your customers for a specific event you wish to draw them to. Send your customers some mail a while before an event, such as an after-Christmas sale. One week before the sale, send out an email. Immediately before the first day of the sale, send out a text message.
Invest in dedicated short codes rather than sharing them. It can be expensive, up to 2k, but they will be yours. Your short code will be recognizable and lead people to your business. It isn’t that big of a price to pay for potentially avoiding legal problems. You can get in trouble if the company that you are sharing codes with takes advantage of the system.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
Create your own app. Customers looking for specials, sales and promotions will check your mobile application regularly. It can build up your brand name’s recognition, and it will drive more traffic to your site. A professional can assist you with developing and pricing your application.
Make sure you give A/B testing a try with your mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Whichever one wins should be your permanent choice.
Mobile marketing is a powerful business tool. Realize that every business is unique and will need to be approached with different marketing techniques. A plan that is effective for one business might not be appropriate for another. The tips above should have given you some advice on how to start.