Tips For A Successful Mobile Marketing Campaign
Mobile marketing is a proven way to access an enormous and potentially untapped audience, for your products and services. Just about everybody has some sort of mobile device today.
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. Customers are waiting out there with a plethora of different mobile gadgets; your marketing efforts will have no good effect – or even a negative one – if it doesn’t work with a customer’s particular device.
Work to please your customers. You should understand what your customers need and use that premise as your basic mobile marketing advertisement. Not knowing what customers want, means never being able to give it to them. Find out as much as you can for the most success.
Your mobile marketing campaign should be easy to use and simple. It is important to consider how long it takes to fill out the forms on any application a consumer could potentially use. Filling out paperwork online is simple but filling out the same form on a smartphone can be more tedious. Your potential customers should be able to subscribe to your email list in a just a few seconds. Remember that you only need a name and an email address.
Be sure to optimize your mobile sites for search engines. Of course, you should optimize for Google first, because Google controls the mobile search market.
You need to not only focus on attracting new prospects, but keeping your old prospects when it comes to mobile marketing. New customers are less responsive to opening messages from you than ones that know you are reputable. Mobile marketing used for new consumers is often regarded as spam.
Investing money is the best way to optimize your website for usage in a mobile marketing campaign. Creating a mobile site that appeals to potential customers can be difficult. Consider hiring outside qualified developers to ensure this goes smoothly.
If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.
Add some fun to your campaign with product-response quizzes, and offer trivia games to your customers to give a fun boost to your mobile marketing. Many people will answer a quiz question that is sent to their phone. This quiz program can be used to collect feedback about your goods, while also entertaining your customers.
Make your website even more useful with mobile-friendly maps. Many consumers will turn to their mobile devices when they are trying to reach your store. Make it easy for them to get to you. Your maps should be readable on any mobile device, as well. Your link should allow the visitor to see Google Maps and get directions.
Be somewhat stingy with how often you send offers. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
Look into designing a mobile app yourself. Your customers can use your app to check for specials and promotions. This will increase traffic and customers will begin to recognize and trust your brand. A professional can assist you with developing and pricing your application.
Many business owners don’t realize how easy it is to create apps. Making your own customized app for your customers is a breeze. You could create an app to help your customers select the product they need or learn more about a topic related to your industry. There are many exciting, engaging features available for your use.
Test your mobile adds on different phones and mobile websites in the same way that you would test a new website on more than one computer. Different devices run different systems and also have different specs. Therefore, your website and advertisements could look quite different, depending on the device that is being used. At a minimum you would want to check how it looks on the most commonly used phones.
If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. Try out a variety of mobile devices so you can gauge how your site and communications look to different customers.
Utilize an A/B testing process on the homepage of your mobile site. Testing is important in the mobile world, just as it is in any other environment. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Keep whichever page is more successful.
Use dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. This will also improve your legal coverage if needed.
When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Act accordingly.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. That is what you should do too. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Make use of every tool possible.
Be sure that your campaign for mobile marketing can be compatible with multiple platforms. There are many different mobile devices that content can be viewed on. You need to write a script that can be used across all devices to get the most out of your campaign.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. To truly gain an edge, you need to make your campaign or site stand out from all of your competitors.
Be sure to check your messages for accessibility and ease of use. This will ensure your customers are able to properly view and use the content you make available to them. Send test messages to friends or family members and make sure they display properly before your campaign goes live.
Make sure to share your business information on all of the best social networking pages. This will make it easier for people to find your business. Keep your business focused on the basics at first and branch out from there. Even if you do not have enough time to develop a good online marketing campaign, create a Facebook and a Foursquare page.
Use maps that work with a variety of mobile devices to attract customers. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.
Make sure your mobile campaign works on all the platforms that your customers most likely use. Your messages should come across equally well on iPhone, Blackberry, and Android devices. Remember that it is easier to simplify the messages you send than to custom-fit messages to different platforms. You want to keep it as simple as possible when you’re designing your campaign.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. People can find it quite intrusive. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. Making promises and keeping them builds trust among your consumers.
Start mobile marketing campaigns with clear, definite goals. Set definite goals for your mobile marketing campaign. For example, consider whether your goal is to increase sales or lengthen customer retention times.
Mobile marketing will continuously grow as demand increases for more mobile gadgets. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. Learn how to effectively reach your customers, and blow by the competition, with the tips you learn here. Have fun!