Useful Tips On Mastering The Mobile Marketing Machine
Mobile marketing is one great way to target a huge audience for your company. The market penetration rate for smartphones, tablets and other mobile gadgets is really high.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Social Networking Sites
Your friends can be a helping hand when you are testing out your campaign. For even more objective input, you may want to consider paying for outside testing services.
Take the time to promote your business on all the social networking sites. This helps people find your business. Focus on the fundamentals of social media, then move on from there. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
You could create an app related to your industry that provides tips to the users and draws them to your site for longer. People like apps that provide relevant and useful information. You can use your app as a lead-generation tool for other products, or sell the app directly for profit.
Make your mobile marketing messages compatible with as many platforms as possible. Your mobile marketing campaign should be usable on many platforms such as iPhone or Blackberry. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. Mobile marketing works very well with the “Keep-It-Simple-Stupid!” philosophy.
The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. New customers often view mobile marketing as spam.
In mobile marketing, understand that location is everything. Your mobile customers can use their phones to quickly locate your store. This can help open newer location-based options that don’t exist elsewhere. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.
Send offers once a week or less often. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If your customers know you’ll make another offer in a few days, they’ll just put off their purchase.
Test for usability, it only takes a few moments! If customers can not easily view your content, they will most likely just dismiss it. Send test messages to yourself, employees, or household members, so that you can look them over before you officially launch any new campaign or content.
Adding maps to your website, that are mobile friendly, can help bring in new customers. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
If you use social media networking to help market your business, make sure you include the link on your site. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. It can annoy people and feel intrusive. Make sure that your texts are not spammy and that they provide a real value to your potential customers. If you are trying to get customers to trust you, just be honest!
Although many mobile users actively send text messages and use their phones to check their email, not everyone is familiar with popular acronyms. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
Learn as much as you can about your intended recipients so you can target what will work. This is how you can help to cater your message to your target’s tastes.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Sticking to your convictions will keep you on the proper path.
Start a picture-to-screen campaign. This allows customers’ mobile phones to take pictures. Your customers would then send their photos in a code so that it would be instantly put onto a digital screen. The screen that they are posted on can be a single television, or a type of digital billboard.
Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices. There are a variety of different mobile browsers, and each device has a different screen size and resolution. From one device to another, your website and your advertisements may look completely different. Find out which devices are popular among your customers, and make sure your mobile campaign is compatible.
Try A/B testing with your mobile landing page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. Move forward with the most successful of the two.
Before a big sale, utilize mobile marketing to remind customers of the event. It will remind all your customers that there is something major going on, and they should go have a look at it.
You need to give some in order to get a lot. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. Offer information about local events, weather reports or area hot spots. Coupons are a great way to encourage participation and improve the number of people who sign up for your campaign.
For a great way to bring in customers and help your brand become more well-known, use QR codes in your campaigns. They are a method of getting discounts and coupons out to your customers. They are easily captured through a cellphone and they are very easy to use. QR codes let your reach your customers easily and quickly with relevant information.
Be relevant. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. Ensure that you give them what they need and want, and they will repay you with their business.
A short, dedicated code is best. It’s more expensive, but it will protect your brand. In addition, it gives you a measure of legal protection.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. QR codes are a good way to get people that have smart phones to visit your site. Print the QR codes on brochures, posters, catalogs and business cards. Customers can use the QR codes to gain quick and convenient information about your brand and products.
Consumers are looking for a specific value from your mobile marketing campaign. When using mobile marketing, you should ensure that the information that you send is valuable to your intended audience. Sending items, such as a dinner voucher for a fancy restaurant can be used to target business execs. If your audience is the middle class family, you would want to send something that is family related.
You will be able to grow your business as mobile device ownership keeps rising. Very soon, nearly everyone on the planet will have a mobile gizmo of some kind, and it is an audience waiting for you. Use the tips in this article to set yourself apart from the competition and, even more notably, to stay updated on all the latest ways to keep in touch with your ever-growing customer base. Good luck with it!