Using Social Media As Part Of Your Marketing Strategy
If you want to maximize your social media efforts, make sure they all tie together through links. Put up links on your site or blog to your Facebook, YouTube, and Twitter accounts. Be sure your Twitter profile contains a URL for your Facebook profile and your blog. This makes it simple for your customers to follow you in whichever way works best for them.
When it comes to social media marketing the right way, it’s all about the titles. It doesn’t matter where you’re leaving a post, you should focus on the right type of title. When the titles are interesting and inviting, you will keep the attention of your customers.
Follow those on Twitter who follow you. It is proper etiquette on Twitter. Also, it shows that you have respect for your clients and simply aren’t looking to get their money. Therefore, always make sure that any new followers are promptly acknowledged, and then follow them back. This increases the odds that they will stick with you.
Always update your stream regularly. Search engines and potential visitors may regard your abandoned streams and profiles as junk. Always keep your streams fresh by updating constantly with new content and links.
If you want to really play well in social media, you have to comment on a lot of other people’s blogs and sites. Social media marketing is all about socializing, getting exposure and interacting with others. Find people blogging about your business niche. Start talking to the people who post on these blogs. The opportunities for networking are endless.
On your site, add a Facebook page for reviews, or simply attach such a page to your profile. This resource lets visitors write reviews which can be shared with anyone. You will be able to edit these reviews and remove the ones you do not like. You can encourage customers to review your business by making it into a contest.
Take advantage of the social media website advertising. It is most of the time free to post on social media sites. This type of targeted advertising is provided by both Facebook and Myspace, allowing you to target specific groups of people.
Just because increased profits are usually attained during the holidays, you should not shift away from your customers at that time of year. You really need to put additional effort into giving them what they want and help them get in the holiday spirit. You don’t want to be too pushy, but you can’t let up. Your customers will love this seasonal spirit.
Read about social networking. Even though you might have a traditional Facebook page, bear in mind that using Facebook professionally is quite a different animal. There are various useful resources you can turn to, along with speaking to pros if you’re struggling.
Be careful that you don’t use the wrong tone when posting on your social media profiles. People use these sites to interact socially and to be with friends; they are not typically responsive to hard marketing speak. Speak in a natural manner that your customers will be able to relate to and understand.
Keep in mind that you need to be active in your social media marketing efforts. It is best to link all your social media sites together. If you don’t have any activity, then your social media campaign is not going to succeed. Alternatively, social media campaigns consisting of fresh, current content can offer tremendous levels of success.
You should put a ‘like’ box on Facebook on the top of your blog page. This makes it easy for people to like you on the social website. People can do this without navigating away from the page. By making this easy for people, they are more likely to actually do it.
Try to focus on the things that people want when you are marketing through social media. Other customers may have the same question as the one posted. Show them that you are actually hearing what they are saying, as well.
Get some healthy competition going on your Facebook. A lot of people enjoy entering a competition or a contest. Use your Facebook page to run one, and watch as the interest gains momentum. If you target the right market, you should quickly gain followers.
If you feel stumped about your next topic, solicit opinions. This is very interactive and makes your followers feel as if they’re part of your network more than just simple followers. The information you gather from the poll and the suggestions of the people who vote can open up whole new areas for articles or poll ideas in the weeks to come.
Contests can be an effective way of encouraging people to follow you. Also, make sure that it provides you with some incentive such as a like on Facebook. Even if you only give away a small prize, you are likely to see a huge increase in followers.
When you begin social media networking, patience is of the essence. Potential customers must feel good about you before they committed to buying from you or working with you. This takes time, as you will need to stay as patient as possible. Before you realize it, you’re going to have a huge database of clientele.
Give your online followers special deals through social media. If your customers can get a special offer that is not found at any other place, they will probably pay more attention to your campaign and spread the word so that you get free advertising.
In the beginning, there will be a small amount of traffic, and it will spread outward, attracting customers from all the corners of your target area. If you do it right, they are going to keep coming back and share your sites with their friends and business contacts.