What You Should Know About Mobile Marketing
Keep your message relevant. Be purposeful when using mobile marketing. Provide information that can help your customers and potential new customers. If your content is responsive to your customers’ desires, they will buy stuff from you.
Don’t send random messages to your customers. Always ensure that what you are saying is relevant. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Include mobile marketing with all the social media outlets that are available online. Make your marketing match up nicely with your site. You want to draw people to your homepage. If people can do more than just passively read your content, they are more likely to buy.
Send coupons via Multimedia Messaging Service as a way to reward current customers or entice new ones. Your coupons can include promotional codes. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. The use of promotions like coupons help to retain loyal customers and attract new ones.
Implement a usability test. This test will determine whether your content is properly visible to your customers after you send it. Establish a test group of co-workers, family members and friends that you can test your ads out on before sending them to your mailing list.
Location is everything in mobile marketing. Mobile marketing has a distinct differential; it knows where you physically are. You could attract your customers to your stores and encourage them to share their location with their friends. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. You should get the word out on social networks or in other ad forms. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. Present your mobile marketing goals as a great way to keep on top of the deals you offer.
Prior to beginning a mobile marketing campaign take the time to listen to your customers. Pay special attention to your customer feedback, as you want to make their needs a priority. Find out what the competition is doing, and figure out if what they do is something that can work for you.
Do some research on your target market. Don’t assume anything about the people you will be marketing to, or their preferences. Do some research before you spend money on this project. Is it possible that they use their computers less than their phones? What type of OS is on their mobile device? Learn the people you desire to reach, and you’ll have an easier time reaching them.
Have maps and directions on your mobile website to make it more mobile friendly. It’s likely your users will be on a mobile device when looking for your location. Create an easy way for consumers to reach your store front. Make sure your content is able to be viewed on a mobile device. Include a link that allows the customer to find your location through Google Maps.
Don’t neglect your traditional online presence and put your website to use. Advertise on your site to easily create more traffic for your apps or mobile site. Whenever a customer browses your conventional site, they will be delighted to learn that they can communicate with your company while they are out and about.
Make sure your first campaign is successful before you start a new mobile marketing campaign. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. To get a successful campaign, you should follow this formula and be able to build new ones.
Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices. Mobile devices are equipped with a variety of browsers, as well as resolutions and screen sizes. For this reason, your website and your ads can look quite different on various devices. At minimum, you should test your website and ads on a variety of popular devices.
Make sure your emails are mobile friendly to ensure that they will be effective in reaching as many of your customers as possible. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Every day, more people are reading their email on a cell phone, so be sure to keep this in mind when designing your campaign.
Try your hand in multiple marketing arenas for increased success. Utilize sites like Twitter and Facebook, as well as your own store front to promote your mobile marketing plan. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.
Build a good database. Only use people that have opted into your messaging system. The reason is you must have their permission before you begin doing this. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
As you can see, mobile marketing has many different definitions. There is no universally accepted definition, but it is accepted that it involves marketing via cell phones and mobile devices. Using these tips, you can see the benefits of mobile marketing for your business.