How To Effectively Use Social Media Marketing
Interact with your customers by asking them to share their stories. You could, for instance, ask them to post on your Facebook wall about their best memory linked to one of your products, or simply tell a story unrelated to your industry. Select the best stories or pictures and feature them.
While it is vital to be businesslike and let people know that you are in fact running a serious and legitimate business, you should also let potential customers see a lighter side of yourself. Letting them know that you are human just like them lets them feel like they can connect with you and they will be more likely to listen to what you have to say.
Share your content as much as possible. You will have to write quality articles and post them on your social networks. You should also think about posting on websites like Associated Content or HubPages under your name. If you need to, hire people to write for you or recycle content you have used before.
Having contests and photo voting on your site is a good way to get visitors more involved with your site. Including your brand, tell your users that they will receive a prize for the photo that is most creative. You can gain valuable exposure along the social network as the people who submit their pictures share them across the network with others who may not have heard of your product.
Add some type of visual stimulation to your blog posts for your company. People don’t want to read lines and lines of text without anything to break it all up. Add things like interesting graphics, logos, videos, music or graphs to give people something to look at. Don’t go overboard to the point where all you have is visuals, but even out the text and the graphics.
If you haven’t already, then make sure you are engaging in social media networks like Facebook and Twitter. You’re going to want to make a blog for your company as well and link them all together. Once you do this, you want to constantly update information about your business to help bring as much awareness as possible from all areas possible.
Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.
Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don’t see it regularly, they’re likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.
Don’t offer the consumer a plethora of options to take once they follow your info to your site. They should land on a well designed page that directs them to only one possibility. With increased options, they are more likely to become unsettled or overwhelmed, and leave. Take it slow and guide them without their full knowledge of your input.
You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks.
Combine social medias and email marketing. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers’ questions personally on these websites. You could also encourage people to join your newsletter by posting a link to the registration page for instance.
Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.
Social media can offer a great means of sending out those limited time offers. The time period should be long enough that users can reasonably buy your product, but you do need to give the idea that they need to act now. Customers who know they might have missed a great deal will generally pay more attention to the updates you give. Mention this on your website to get more people to subscribe to your updates.
You can learn quite a bit from the denizens of the social networking sites on which you have a presence. Do not view social media users as money-making tools, but rather as valuable sources of information. You should be able to find out all about their habits, likes and dislikes, which can aid you in making better connections with more of them.
Think about handing out some freebies using your profile on a social media site. Everyone loves a freebie, so this is a great way to get more people on social media sites to follow you. There are many social media profiles that lists freebies. Once you have located several sites, post a back-link to your freebie page.
As you can see, implementing social media marketing does not need to be difficult or even boring. Social media marketing is a fresh way of reaching out to current and new customers, while allowing for honest and open communication between you and your clients. Create a business page on your favorite social networking website and enjoy enhanced exposure today.