How To Make Friends And Influence Customers With Social Media Marketing
To make sure your target audience can find you, go to where they are. Do you run a home-improvement site? Visit the pages of home decorating shows and make comments. Do you write for a pet blog? Leave comments on the pages of pet store chains. It’s an easy way to build followers and let people know you’re out there.
Link your social media blog to Facebook for marketing success. Make it simple for fans of your blog to share posts with their friends. Include a share button at the top of your posts, and a like button at the top of your page. This will bring interest and traffic to your blog without additional work.
Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.
To get more people to share your content, find ways to make it accessible to those outside your target audience. Give your posts a humorous slant, and always avoid using technical terms. Even if your followers are able to understand what you’re saying, they won’t share unless they think their friends will be able to understand too.
One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you’re always bombarding them with messages!
When looking to use social media websites such as Facebook to market your company, don’t post more than three times a day. It is a proven fact that many potential customers feel overwhelmed and annoyed when they are constantly updated about a company during all hours of the day. Post three important facts that you feel your customers should know and refrain from posting anything else until the next day.
Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.
Come up with a Twitter handle that is simple to remember and is relevant to the type of product that you are trying to sell. Try to avoid using lengthy numbers in it because users will have a hard time trying to remember the number, which would make them more likely to visit the page of another business.
If you are not sure what you should write about, create a poll. Your followers or friends can choose between several choices related to your industry, or they can add more suggestions by commenting on the polls. You could use these results and suggestions to post new, interesting content in the weeks following the poll.
Plan out how much you want social media marketing to help your business, then track all your progress after you have implemented it into your strategies. When you do this, then you have an idea of how much your business is benefitting from social media marketing, and you can adjust your strategies along the way.
It is important to be able to come up with a catchy headline to your post. The headline is the first impression of your content for the reader. You want to be able to catch their attention and make them interested in reading the rest of your article. So be sure to put some thought into coming up with a good one.
Approaching social media marketing requires just that, “being social”. That means on each platform you progress to, you will need to create a unique profile that best represents your business. Keeping in touch with certain people and establishing your own social identity is a driving factor in any profitable SMM campaign.
Create useful content by interviewing an expert in something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.
Keep in mind that social networking is not simply about posting advertisements for your products. Social networking allows you to learn more about your customers. You may also get them to interact with you and with the brand. You will, of course, have the opportunity to talk about your products, but it’s better to think about social networking as a form of customer relations.
To get good reaction to your social media marketing, have your content by humorous whenever possible and appropriate. When someone sees something in their Facebook feed that causes them to physically laugh out loud, they are inclined to share it with their online friends. This becomes easy and free word of mouth advertising.
Get some healthy competition going on your Facebook. Many people like to participate in contests and competitions. Run one on your Facebook page, and watch the interest gain momentum at a fast pace. It will not take long to have a huge fan base for your business, if you market it right.
As you can see, social media marketing involves a lot of thought and planning, but it can also be very rewarding. With the tips you’ve read here, you can revolutionize your business and get lots of new customers. Keep this information in mind when designing your social media strategy.