Is Your Business Getting All It Can From Social Media?
If you want to start with social media right away, before defining your personal style, as the saying goes, fake it until the point where you make it. Find out how your competition uses social media for their marketing purposes, and get ideas from them until you have an idea of what will work best for your customers and your business. Lurk their social media pages and pay close attention to the type of posts they make, especially promotions.
Limit the amount of posting you do on behalf of your company at Facebook and other social media sites. Three posts in a day is plenty. It has been proven that potential customers are annoyed and overwhelmed when they get too many company updates at any hour of the day. Post three important facts that you feel your customers should know and refrain from posting anything else until the next day.
Consider posting contests for freebies in your various social media profiles. People love getting things for free, and offering free items is a great way to bring new customers to your profile. Choose the freebie you want to give, then visit the social media profiles that offer popular freebies, and post your link to guide customers to where they can receive yours.
Think about having contests or sweepstakes on Facebook. Consumers love to feel like they have an opportunity to get something for free. Contests can direct some of this enthusiasm toward your brand and provoke excitement about your Facebook page. A contest can also be a great way to talk up your latest product, getting consumers interested in making purchases.
Use a handle on Twitter that is both clearly related to your business and easy for followers to remember. Avoid numbers and punctuation, as it will confuse your customers, and try to keep it as close to your business’ name as possible.
Don’t require too much initial involvement from your consumers. The customer may just exit the site if they have to give their personal information as soon as they enter and do a survey. Making the first steps easy and growing from there will ease them into your company and they won’t want to leave.
Give your social media marketing a boost by posting a video interview with an interesting or influential expert in your marketing area. Not only is this going to be interesting to those on your site, but if you show that you have association with those that are respected in your field, you will grow in reputation by default. Inspiring customer credibility and confidence helps sell more of your company’s products and services.
Twitter is an excellent marketing tool for your company. If you understand the ins and outs of Twitter, you will put your brand in front of hundreds, or even thousands, of eyeballs every single day. Learn about hashtags, keywords, and other aspects of Twitter.
Your online storefront can become easier for your customers to use with effective social media tie-ins. Make a Facebook store that is easily accessed in your posts. This can be used in addition to the website you have. There are some users who frequent Facebook. Giving these users an easy option to purchase your items, without having to leave Facebook, can work to your benefit. This allows them to spend more time exploring and sharing content from your page.
Remember that social networking sites are about more that just advertising your product. Social media marketing allows you to get a better grasp about the types of customers visiting your business. You can also interact with them, and they can begin to interact with your brand. Yes, you can discuss your products through social media, but it is a more powerful tool if you consider it a sort of customer relations.
Utilize social networks for promoting special offers. This will encourage your consumers to locate you on sites like Facebook, as they will look for the discounts you are offering there. Social media is a fantastic opportunity for customers to communicate with you and share your products and brands.
If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. Whenever questions get asked answer them, and express gratitude to anyone that mentions you. If you do this, your followers will have a better opinion of you. This will also give your business a more personable feeling to your customers.
Providing exclusive offers, such as coupons or discounts, can really boost your presence on social media sites. Give those who like or follow you a small but significant benefit. Even though you are selling at a discount, you will make up for it with increased volume of sales and a customer base who feels connected to you.
Your social media sites are a great way to advertise your business and encourage people to visit in person or order your products online. Use your social networking profile page to advertise special deals, or even announce a new location. Let them print your coupons and allow them access to your limited offers that are only reserved for your Facebook friends. Adding you on social media must provide your customers with a perk or benefit or they won’t bother.
You won’t have success in your social media marketing if visitors don’t come to your profile, or they don’t what to read what your content is. Take some time planning, writing and then proofreading the content to make sure it is engaging and informative. You can make your headlines captivating and polish them up with good sub-headlines.
Social media marketing shares characteristics with other marketing methods, but it also has some unique pitfalls as well as rewards. Integrate these tips into your social marketing plan, and you might just find huge profits coming your way. If you do things right, social media could even be fun!