Keep Your Customers Atwitter With These Social Media Marketing Tips
Facebook Places allow users to check-in using their cell phone. Build your own Facebook place and give your customers a discount for checking in – they can show you they’ve done it on their smartphone. You can also take advantage of a similar program offered on Foursquare.
Send out information about limited offers on your Facebook or Twitter account. Find a balance between giving your potential customers enough time to cash in on the deal while still letting them know that the deal is time sensitive. Customers that know they missed out on good deals will begin paying attention more to the updates you make. Use your website to recruit more people to receive your updates.
Be sure you have your website set up so that your visitors can “Like” you and follow your activities via social media. Most people visit social media websites daily, so give them a quick way to access you via Twitter, Facebook or LinkedIn.
Host an online Q and A session to create interest in your company’s products and services. This allows potential customers to better understand who you are, what you are offering, and what your company is all about. You can also add all the personal touches you want to your interactive forums.
Utilizing social media marketing allows one to utilize the specific functions of each website. For example, if you’re on Twitter and click on a postage time, it will isolate that tweet. Instead of linking to your Twitter timeline, you can send your customers directly to the particular tweet you want them to read.
You are probably aware of the popular social networking sites, but you should know there are many smaller sites that were created for particular audiences. Interact with your customers to find out which sites they use, especially if you want to sell something to young adults.
Know what it means to converse. What many companies forget is that once a customer gives feedback, they are opening the door for conversation. So go ahead and pay close attention to any feedback you get from customers, and reply to the best of your ability. Try to be as engaging and passionate as you possibly can so that you can make the customer feel like they’re being catered to.
Share things only when they are worthy of sharing, and the information is engaging. Your followers will be content with just a few quality posts a day, so don’t overdo it. You can share content which is hilariously funny or amazing to watch, but it should always be factual and relevant. However, it should be of interest to others. Don’t post surveys or quizzes that offer your customers nothing.
Promoting your business with twitter means having a two way conversation with your followers. Whenever questions get asked answer them, and express gratitude to anyone that mentions you. This will help you to establish and maintain a more solid foundation with your potential customers. This will help your followers to see you as a person, not only a business.
Stay away from tweets that consist of inspirational quotes, because your followers will interpret that as having nothing worth saying. This is filler content and will annoy some of your followers. Only put quotes down that you have come up with on your own if you are going to do it at all.
YouTube can be a valuable social media marketing tool. YouTube helps attract the new visitors, since they understand what you’re trying to market because of your videos. It boosts sales when people who visit a product site already know what the product is about.
Promote special offers via social networks. Facebook is a great place for people to discover you and your discounts. Social media is a fantastic opportunity for customers to communicate with you and share your products and brands.
The shorter you make your posts, the more effective they will be as marketing devices. Readers have a better chance of remembering and sharing short pieces of information than long pieces, that are bogged down with unnecessary details. Judicious image usage can dramatically cut down on how much text is really needed.
Interact with your followers on social media as often as you can! Bearing in mind appropriateness and respecting boundaries, comment on the customer’s blog posts or Facebook status. As long as you have a comment to add that’s related to the topic at hand, you should interact in a friendly manner to build rapport between you and your base.
Use your Facebook page as a platform for announcing a promotional offer or giveaway that people can interact with, either on the net or offline. The prizes should be products you manufacture. This has the added benefit of getting more of your company’s products into people’s hands. It’s good for marketing yourself, as well as giving back to your fans and customers.
There are programs such as Tweepi that will allow you to track lists via Twitter that target your audience. They check for people who are retweeted often and have many followers, then they give you a list of the people you should be engaging. After you find the manager of an influential list, you can relay a message to that person and ask them to put your account on their list.
Have your virtual ear to the ground to listen for customer feedback. Whenever a user offers feedback, you should promptly acknowledge and thank them for their suggestions. If necessary, ask for clarification to avoid misunderstanding. Take note of the feedback you receive and you might start finding out what people are really wanting.
As mentioned earlier, one of the most beneficial things for your business is for you to discover useful advice. Using social media for marketing is a new field, which means you’ll have to learn as much as you can to use it effectively. Follow the advice in this article to achieve success in social media marketing.