Keeping Your Customers Buzzing Using Social Media
Build anticipation for big events through savvy social network usage. Inform your followers about pending opportunities two to three months before their commencement. This way, your customers are already eagerly anticipating the event by the time you’re ready to launch it.
Put social media links on printed advertising. Whether your print ads consist of publications, posters or flyers, you should always include a link to your social media profiles. You can also upload images of your print ad campaigns to online photo albums. This can help you to generate a greater interest in your products, both online and in print format.
YouTube can make a great launchpad for your business’s other online presences. YouTube is currently one of the most popular sites, and joining is free. For the best results, you should put a great deal of effort into setting up a YouTube profile for your business. Give your subscribers pertinent details about your business, including links to any blogs or other social media accounts you have set up.
Utilizing social media networks to host online Q&A sessions can really help you gain exposure. This is one way to glean clientele, and give you a reputation as an authority in your niche. Allowing your customers to ask you questions directly, helps to create a more personal relationship between you, and your potential customers.
If you are using Facebook to engage your customers, go for quality of information rather than quantity. There’s no reason to share something, just to make a post. Pass on items that you think are interesting, exciting, or engaging for your customers. Make sure it’s something you think people will want to read about. Don’t post quizzes, surveys and games that waste customers’ time and may turn them off from reading your page.
To get the most out of your social marketing results, use as much of your available customer demographic information as possible. If you notice that most of those clicking through on your ads are among a certain demographic, then you will be able to gear your ads or messaging to draw them in more effectively.
It is important to let potential customers feel comfortable, by allowing them to gradually get to know your company. If the first item you demand of your customers is personal information, or survey time, they will most probably leave quickly. If you make the initial steps easy, and then grow from there, your customers will be eased into your business and will want to stay.
To increase your number of followers on social networks, provide exclusive incentives such as coupons or discounts to those who “like” or follow your page. Your readers and customers will feel special, like exclusive club members, when you give them access to deals that other people can’t get, which could reward you with higher sales.
You need to make it as easy as possible for your readers to share your posts with friends. A Facebook button must be at the beginning of each of your posts. While it is an additional step you must take, there will be a worthwhile difference if you do it.
People like having the option to comment on your blog. This becomes really critical if you have no direct contact methods they can use like a personal email address. Enable comments in your post options, but make certain they are closely monitored. Delete any nonconstructive negative comments, spam, or other offensive commentary.
While using social media sites like Facebook when advertising your business, keep you posting to a maximum of three per day. If you post too frequently, customers may get annoyed or feel overwhelmed by the number of posts you’re making about your business. Think about your updates carefully and restrict yourself to a maximum of three updates or postings in a single day.
Subscribe to the feeds of your followers. Your customers should feel that your business is a partner, not an elite. People want to know that a company they deal with cares about their customers, and is friendly. Following back on Twitter is a simple process that takes seconds, and it gives back to your customers.
Keep track of responses to your posts that are sent. Knowing this can help you determine when you want to send out messages. Subscribe to messaging services that will automate the times that your tweets go out, taking advantage of the most popular time periods.
Use your business’s name to set up accounts on social media sites such as Twitter and Facebook. That will make it easier for your customers to find you through a search, allowing you to build a solid follower base. Your goal is to secure the name, so that no one else will take it in the future.
If you decide to use YouTube for videos, be sure there is a link back to your site, as well as buttons for Facebook or Twitter. Getting YouTube users to follow you on Facebook or Twitter is particularly interesting because they are more likely to share your videos.
Make sure you have a lot of interaction with your customers. Comment on their blogs, send messages, and communicate via forums. Do anything you can as long as it is appropriate. When you are making comments do not get involved with a personal discussion; contact them only when they are chatting about something that pertains to your business or products.
Avoid making every one of your posts a product push if you want to attract new followers. Include testimonials, relevant articles and links to content your followers will find useful. Get your followers to participate in conversation by asking them questions, posting contests, or including pictures and encouraging their comments. Engage your followers. Try to get them to talk about your product instead of just putting it out there. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.
Like was talked about in the beginning, you can help your business out the most by having good information. Marketing through social media is a vast subject, and you’ll need a lot of information to be successful. Use the knowledge you have received in this article, and you will be on your way to marketing success.