Make Mobile Marketing Work With Your Business
Be sure to research enough about the needs of your target audience, so that you are not trying to cover them with a blanket of sales related information. This is a good way to make sure your campaign will actually be something the recipient is interested in reading.
When developing a mobile app for your company, make it relevant and convenient to your customers. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.
A map can help to provide basic directions for visitors using a mobile device. When people are on the road, they usually have their mobile phones. That is when they might access a map. Be sure your customers can locate you and connect with you easily. Try to format maps so that they appear correctly on a wide variety of mobile devices. Include a link to the Google Maps website for accurate directions.
For your mobile site’s landing page, try using A/B testing. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. When you go to move forward, do so with the one that is most popular.
As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
To get special offers and save money, advertise your campaign. Mention it in other ads, on your website and on social networks. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Adjust your phone etiquette accordingly.
The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. This should be your strategy as well. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use your resources as best as you can.
Never send unnecessary messages to your customers. Every message you send should contain information that matters to your readers. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Create your own app. This can encourage your prospects to monitor your app frequently so that they can find promos and specials. It will also help make your brand more recognizable and increase traffic. You should seek professional help as you develop apps, this can help you in the long run.
Incorporate a discount offer or a promo code in any mobile marketing message you send out. Customers love discounts, and they will want to visit your site to find out more.
Location can play a huge role in a great mobile marketing campaign. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. This allows new options that are not available anywhere else. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. They just might pass it on to their friends and greatly increase your mobile marketing reach.
Do not begin a mobile marketing venture without being clear on what you want to accomplish. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?
Mobile marketing is an excellent method of gaining additional customers. However, you should ensure that the campaign you use for your mobile marketing attempts are able to work on various platforms. Your efforts must work on as many popular devices as possible, or you’ll risk losing customers.
Make sure you have a business presence on each popular social networking site. This makes it easier for online users to locate your business. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. Consider starting with Facebook and Foursquare and then growing your social networking presence from there.
Focus first on building a customer base and securing their numbers for your database. Avoid adding nothing but mobile numbers to your database. Having cell phone numbers requires that you have the person’s permission first. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Avoid sending texts early in the day or too late at night. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
There are always ways to improve your mobile marketing efforts and advertising campaigns. Be sure to look at the competition and see what is proving effective for them. With that in mind, use the above tips to stay on top of the mobile marketing game.