Mobile Marketing: The New Trend In Growing Your Business
A mobile marketing plan can be the key to expanding your business and increasing profits. Mobile marketing requires quite a bit of effort to be successful. It makes you wonder how you can get started in improving your bottom line. Don’t fret, the things you need to understand for mobile marketing are listed below.
It’s important to not upset people by inundating them with the same offer over and over again. The highest results come from messages that are sent a few times a month. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don’t jump on the offer immediately. If a customer thinks another offer is coming up, they might not take action.
If you are sending out a mobile marketing message you should try to include a fun promo offer. This will entice customers in to check out the products you are selling.
Your best bet is to keep it simple. Keep the number of hoops that a customer has to click through to a minimum to ensure your success. Be aware that it’s not hard to get frustrated by having to type a lot on a tiny mobile keypad. Keep your campaign to the point.
Developing an application for mobile phones that offers useful information on your niche makes a great mobile marketing enhancement for your regular website. People like apps that provide relevant and useful information. You can add links to related products or services in the app to generate sales, or you can profit directly by selling the app.
Test your mobile content on multiple mobile platforms the same way you test your traditional content across platforms and browsers. Mobile devices are equipped with a variety of browsers, as well as resolutions and screen sizes. Your website and ads can look completely different from device to device. Perform tests on the most current, popular mobile devices on the market.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. You could even pay someone to test it for you if you want an unbiased opinion.
Buy dedicated short codes instead of sharing them. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. Your short code can lead people directly to your company. That is not a lot to pay in order to avoid legal troubles. If code sharing companies abuse the system, you might get into trouble as well.
Mobile platforms should drive visitors to your main site. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. You should never develop your entire business around a mobile platform.
Begin by assembling a functioning database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. You really need to get their permission before starting. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.
Knowing your customers’ location is a unique benefit of mobile marketing. Much different to other marketing types, mobile marketing allows you to key in on your exact location. This opens up new location-based options that do not exist anywhere else. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.
Always carry out a usability test before putting your mobile marketing campaign live. If you send texts that do not make sense or work, you will not succeed. Get your coworker’s impressions of your campaign messages before starting.
Don’t forget to still take full advantage of your standard website. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.
Do not forget to use SEO with your sites that are designed for your mobile users. It is essential that you do SEO through Google since the vast majority of mobile search is being conducted through the Google system.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Provide content that will be considered valuable by the sorts of customer you’re looking for. When you are sending messages to people not in your immediate circle of friends, grab their attention by providing something of value. You might want to send a gift certificate, depending on who you are targeting. If your audience is the middle class family, you would want to send something that is family related.
Mobile Marketing Campaign
When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Keep an ear to the ground to discover what needs and aspirations your customers have, and then provide something of value in those directions. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.
Before starting any new mobile marketing campaign, be sure your first campaign is successful. Measure the success of your mobile marketing scheme by its longevity rather than how much extra business it generates. This article should help you make the most out of your mobile marketing campaign.
Stake your claim by creating an online presence on the leading social networking sites. This is essential to your business being found. Focus on the basics of your business and start branching out from there. Consider starting with Facebook and Foursquare and then growing your social networking presence from there.
Set the times that your MMS text messages are sent to your customers for normal business hours. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Get to know your audience. Know them and what their preferences are before you spend lots of money on mobile marketing. For example, what is your customer’s preferred method of contact? What software operating systems run their phones? Find out about the people you want to reach, and you will be able to reach them.
If you put maps that are friendly to mobile phones on your site, you can attract local visitors. Such maps let people easily find nearby businesses like yours when they need it.
Implement an A/B testing routine to find the most user friendly mobile page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. It is key to choose the page that will be most functional for your mobile visitors.
Do not send pointless messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. Texting random phrases is the quickest way to kill a marketing campaign. Customers expect to receive information from you, not humorous messages that a close friend might send.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Most people will not look you up on social networks, if you do not tell them about your page.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.