Social Media Marketing: Insights And Inspiration For All
Every business owner should understand that they can find their customers on social networking websites. If you run a business, then it will behoove you to establish a presence on the leading social networking sites. Talk to your customers, and find out which sites they use. Collect as much information as you can, and then put your plan into operation.
Keep your personal Facebook and your professional Facebook separate. You do not need your customers looking at any games or personal activities you may do on social media. If you opt for your real name to be shown on your professional profile, you can always use a pseudonym for your personal profile, so that the two do not show up in the same search.
Twitter allows you to set your account so that any blog posts will be tweeted automatically. You can also select a few of your favorite bloggers and you can post tweets and link to their blog posts. They will love being mentioned on a company’s feed, and all of your followers will benefit from the conversation.
Read customer’s posts and create your own on Facebook. Take notice when someone asks you a question about your company or posts a comment. Respond to any questions quickly, and participate in conversations on your Facebook profile. By doing this, you make your fans and followers feel like you really care about them and your business as a whole.
Combine email marketing with social media marketing. To do this, consider including social media widgets the end of your email. Also try including a link for subscribing to your newsletters or other emails.
Embed Facebook buttons or comment boxes on your blog to make it easier for your readers to share your content on social media sites. The easier you make it for them, the more likely they will be to “like” your page. Make your reader’s life simple — if you do, he will return again.
Being short and to the point can be an effective way to give people information using social media. Short messages are often better because they don’t bore the user with a lot of text. They are also more likely to stay in someone’s mind. People tend to pass these messages on more as well. Judicious image usage can dramatically cut down on how much text is really needed.
Try offering deals exclusive to followers on your social media sites. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. You can put up a contest for social media friends. If this is not up your alley, offer a special deal if they choose to follow you. Another thing to try is to make announcements about your business directly on your social sites. Make them exclusive to social followers.
Testing strategies and campaigns before you go live with your social media profile site can help you tweak your plan for maximum success. Even after your official profile is live, it is recommended that you test new media and techniques elsewhere, before using them with your live profile. Experimenting elsewhere stops you from hurting your reputation by publishing items that customers dislike or find offensive.
Add hashtags to your Twitter posts. Tags will show after the # symbol. They will allow your updates to show up in feeds for particular subscribers. The tags should relate to your target audience.
Have a plan in place before you start a social media campaign. Make sure you understand how to manage your media pages and allot plenty of time for updates and networking. As with any other campaign, you should set a timeline. Stick with your schedule the best you can, so you can find results from social media.
As you well know by now, social media marketing has many advantages to offer your business. Social media sites offer you the opportunity to shine a light into the inner workings and fundamental principles of your company as well as to connect with existing customers and cultivate new ones. If you try out this form of marketing, you will be amazed at the results.