Solid Advice For Running Mobile Marketing Campaigns
A standalone platform for mobile devices needs to have a home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. It is a terrible idea to base your business around your mobile platform solely.
It is important to have specific goals for your mobile marketing campaign. Get some feedback from your customers to find out how you can reach out to them. Do you want to focus on customer retention, or do you intend to solicit direct sales through your messages?
Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. Creating a mobile site that appeals to potential customers can be difficult. Leave this to the professionals if you doubt your talent at all.
Don’t ever text message customers for no good reason. Always ensure that what you are saying is relevant. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
Create a mobile app for your business. Your app will allow customers to see different specials and promotions, making them more likely to check in often. Along with increasing your brand recognition, it can also increase sales. Developing applications will cost some money, however, so consult with a professional.
You can’t have mobile marketing without the use of social media services. You can reward customers for sharing your links and increasing your customer base. This will bring recognition to your company and get people sharing information about your products and services.
Remember that while there are only a few web browsers that are popular, there are many different phone platforms. You should have clear messages that come across well on all devices, such as Blackberry, iPhone and Android. Remember, it’s much easier to send simple messages than to adjust them to each platform. Simple is often the best solution for these problems.
An important key in your mobile marketing plan is conducting a test to see how usable it is to end consumers. Customers will be understandably upset if you send them broken or unreadable content. Ask people that you know if it would be okay for you to message them with the first batch of test messages to see if everything works properly.
You must learn to say a lot with just a little when you are building your mobile content. Make sure your site is filled with good information and not just there for keyword stuff. You have to get right to the point and make it short when using mobile marketing.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. New customers often view mobile marketing as spam.
Keep your call to action simple. Remember that most mobile devices have keypads that are much smaller than a full-sized keyboard. This makes it difficult and time-consuming to fill out a long, detailed form. For the benefit of your readers, make your mailing list sign-up as simple and efficient as possible.
When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. Take into account the longevity of the campaign in addition to the sales numbers. Use what you learn from making your campaign last to build your next campaign.
Make your emails mobile friendly so that they are effective. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
Send offers once a week or less often. Studies have proven that the best frequency to send offers out is a little less than once a week. Make your customer think they will miss something if they do not take advantage of the offer. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
If your site is mobile friendly, make sure it includes a great map to your location. There are a lot of people that rely on mobile devices for getting navigational directions. Make yourself accessible to them. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Include a link that allows the customer to find your location through Google Maps.
In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. Most people like to interact with quizzes that are sent to their cell phone. The quiz questions can be used to get some information about what your customers want, and it will entertain them.
Combine mobile marketing tactics with other web media, such as social media marketing. Have marketing material that matches what you have on your mobile site’s landing page, and make sure that it’s designed to keep them on your website. You will sell more products on a site where people feel they can participate and interact, rather then just reading text.
As you can see, mobile marketing has many different definitions. There is no universally accepted definition, but it is accepted that it involves marketing via cell phones and mobile devices. With the advice you have learned from this article, you will be better prepared to use mobile marketing to promote your business.