Successful mobile marketing is an art, including multiple strategies and techniques, and it can be difficult to know where to begin. Here are some tips to help you on your way to mobile marketing success.
People looking at your website on their mobiles will not have the same ease of access as computer users. Therefore, your mobile marketing site should be easy to use. It may look very simplistic on a computer, but when using a mobile device, it will look normal. The important thing is keeping access open to both computer users and mobile users.
Invest in dedicated short codes rather than sharing them. The codes will be linked with your brand, even if the price is a bit steep. People will start to associate your short code with your brand. The price is more than justified because it allows you to sidestep costly legal battles. There is a chance that you may also be held liable if a code sharing company does something wrong.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Behave appropriately.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. The purpose of a particular campaign will be ineffective if you use messages that don’t work. Also, try sending it initially to coworkers in order to see their impression about it before going live.
If it is easy for a recipient to resend your ad, they probably will. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.
Keep mobile marketing content messages brief and to the point. Get your message across quickly so customers are sure to absorb it.
Think about creating an application for smartphones that is related to your business. Reference apps that deliver useful content are widely downloaded. You can profit by selling a popular app. You can also include relevant links to your products and services from within the application.
Be precise and easy to understand. Your customers should access the information they need in a few clicks. Mobile keypads are very small and difficult to type a lot on. For this reason, you want to use text messaging in your campaign only when it is essential.
Keep you messages short and easy to understand in your mobile marketing efforts. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. You have to get right to the point and make it short when using mobile marketing.
Offer your customers product-response quizzes or a trivia game in your mobile marketing campaign. Consumers will likely answer quiz questions on their phones. You could simply ask an interesting question or ask for feedback on your products or campaign.
Spice up your mobile marketing campaigns with interactive elements, such as trivia games or quizzes. A lot of people will play a mobile quiz game on their phone during an idle moment. Using quizzes can help you get feedback on your products while entertaining the customers.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
Always remember to implement a marketing strategy that is user friendly and simple. Filling out a form is easy to do on a computer but can quickly become annoying on a smaller screen of a smartphone. Simplify your opt-in process to make it easier for your customers.
Optimize your mobile marketing campaign to work on any platform. You should have clear messages that come across well on all devices, such as Blackberry, iPhone and Android. It’s going to be a lot easier for you to use a simplified message, rather than trying to make a custom message work across all platforms. Keeping things simple is essential in the game of mobile marketing.
Mobile websites should use search engine optimization techniques just as larger websites do. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
You need to not only focus on attracting new prospects, but keeping your old prospects when it comes to mobile marketing. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Be mindful about how you use mobile marketing. Unsolicited marketing to new customer leads is often considered a spamming technique.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. QR codes are a good way to get people that have smart phones to visit your site. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Whenever you do mobile marketing calls to action, make sure to keep your messages brief and simple. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad. It should be simple for your customers to sign up for your emails.
Never send unnecessary messages to your customers. You should only message them with useful information. Past mobile marketing campaigns have been failures because random texts were sent to customers. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
Using a lot of different ads to provide a lot of information will help. As an example, you can send mail out to customers letting them know about a sale you will be having. Follow up with a reminder email about a week in advance, and a text message alert on the day of the event.
Try creating a mobile app. Your customers can use your app to check for specials and promotions. It improves your brand recognition and helps increase customer flow. The price of an app can vary considerably so consult a professional regarding the development process.
Become very knowledgeable about the customers you are trying to reach. Know what your target audience responds to before you start designing a mobile marketing plan. Determine whether phone or computer messages will be more effective. Do they tend to use one operating system platform more than another? You need to know who you are addressing to transmit your message efficiently.
Gather marketing data on your customers wants and needs, this will enable you to create the perfect pitch to draw them to your store. This is a good way to make sure your campaign will actually be something the recipient is interested in reading.
Make attempts to go viral in order to ensure your advertisements are seen by many people. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. To get an opinion that is not biased, you could hire a tester.
Prior to beginning a mobile marketing campaign take the time to listen to your customers. Give surveys to your customers and tailor your campaign according to the feedback you get. Check out the competition on your phone and see what they are doing, and decide if that is something that would or could work for you and your business.
If you put maps that are friendly to mobile phones on your site, you can attract local visitors. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.
There are very simple fundamentals behind any mobile marketing technique. The difference is their approach to technology and application. Do some research to help choose the techniques which work best for you and your business.