Are you struggling to design a mobile marketing campaign that includes all of the major strategies? This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Improperly used SMS can backfire against you. It can annoy people and feel intrusive. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. If you are honest, customers will trust you and your brand.
Standalone mobile platforms need to have home bases if they are to succeed. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.
As you are developing a mobile website, you should also be including search engine optimization techniques. A good place to begin your mobile SEO is Google, as most searching done through mobile devices happens through Google.
Starting your own mobile marketing campaign must be based on learning and listening from people around you. Pay special attention to your customer feedback, as you want to make their needs a priority. Use your own mobile device to see what your competitors are doing. Learn from their mistakes and adopt successful strategies.
Use multiple marketing platforms when you are providing information about your events. Do this when you are having a big sale and you need to let your customers know about this event. Send the email at least a week in advance, followed by text reminders just prior to the sale.
Do not bombard your customers with offers. It is proven that customers respond best to offers that are sent out only a few times a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. If they think another is right around the corner, they will be less likely to take action.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.
Be simple and easily understood. Make sure you keep your number of clicks at a minimum to increase your success and keep your process simple. Mobile keypads are extremely tiny and can become very frustrating to use. Consequently, you will find it advantageous to stick to the basics with your campaign.
If you want to succeed in mobile marketing, it is important to remember the limitations of mobile devices when developing your domain and advertisements. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. If you have components on your website that are not view-able on older phones, be sure to have a mobile version.
Use unique, dedicated short code. This will cost you more but serve you better in protecting your brand. Doing this will also protect you legally.
Learn as much as you can about your intended recipients so you can target what will work. That way you’ll have a much higher chance of the recipients wanting to read your advertisements.
Put your customers first. You need to know what your customer wants in order to properly market them through mobile formats. If you cannot get a handle on what it is your customer wants, you will not make any gains from them. If you want to be successful, you need to learn about them.
Although many mobile users actively send text messages and use their phones to check their email, not everyone is familiar with popular acronyms. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.
Every element of your campaign, especially the emails, should be designed with mobile devices in mind. This makes it more effective and more likely to be successful. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. The easier your emails are to read from a cell phone, the more valuable people will see you.
There’s plenty of money to be made in mobile marketing. Tons of people now use their phones for checking email, communicating, and even downloading applications and updating social network profiles. For marketing purposes these locations are perfect. It enables you to reach so many more customers than traditional methods of marketing.
One of the most effective mobile marketing tactics is to create a relevant, interesting mobile application. Apps that can give you some assistance are extremely popular nowadays. Links inside your app to related products and other services can be included so that you can increase your sales. If you don’t want to do this, you can directly profit by selling the app.
Use maps that work with a variety of mobile devices to attract customers. Such maps let people easily find nearby businesses like yours when they need it.
Add maps and directions to your website that are mobile friendly. Many consumers will turn to their mobile devices when they are trying to reach your store. Look into the best ways to allow for easy access to you. Verify that your map displays correctly and is usable on mobile devices. Linking to Google maps also looks good to search engines.
No matter what medium you use to access your customers, remember that they are people, just like you. It’s up to you to behave in a professional manner.
Don’t start a new mobile marketing campaign until you have had a chance to judge the success of your first one. Measure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaign. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
You should elevate your presence on the top social networking services. This will help people finding your business. Sign your business up for all the popular sites, and try to get the URL named after your company. At the very least, create a page for your business on the sites Facebook and Foursquare.
Give users a way to give feedback so you will know if your mobile marketing techniques are effective. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.
With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. Use this effective strategy to gather feedback from consumers, as well as provide them with a source of entertainment.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.
All mobile marketing techniques share some basic rules, though the specifics vary. The differences between the different methods is mainly in the technology and application. After investing some of your time into researching them, you should be able to determine which will best suit your needs and budget as a business owner.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Having the mission statement around will help you stay ethical.