Your access to customers is nearly limitless with mobile marketing. Most people own a mobile device, and this can be in the form of a tablet, phone or any other connected device.
Your first step should be focusing on building a database. You want to always include cell numbers in a database for mobile marketing, but other information is also important. It is important to ask them for permission before you start. This can be done either with a Web form or having the person text you with a given short code you gave them.
Use your website to your advantage. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. When your customers are on the road, they will remember that you have a mobile website and connect to it.
Never randomly message your customers. Only send them information that they’ll find relevant and useful. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Watch your competition to get ahead in social marketing. You need to be discernible from the competition.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
Use a Multimedia Messaging Service to send out coupons to get new customers or to reward your current customers. Offer promo codes with your coupons. You should additionally link the promotional codes directly to your mobile website by employing tracking codes. Your loyal customers will enjoy being rewarded with coupons, and new customers will be tempted by them.
Implement an A/B testing routine to find the most user friendly mobile page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. For your landing page, have two different versions and see which is more successful. You can use this information to select the best landing page.
Do your work for your readers and not yourself. You need to know what your customer wants in order to properly market them through mobile formats. If you’re having problems figuring out what your customer wants, this can cause both of you to be confused. The more knowledge you can gain, the more successful you shall be.
Know your audience, and give them something of value. Any messages that you send as an advertisement should be engaging and give the readers something to be excited about. Sending items, such as a dinner voucher for a fancy restaurant can be used to target business execs. If you’re sending offers to soccer moms, then exploit the “mom” part and offer something family-oriented.
Start a picture-to-screen campaign. This is a technique that allows customers to send in their own custom photos that involve a current topic or product. They can send in their photos which can be set up to display right away on a website or digital screen. You can display customers’ photos on an ordinary television or a much larger billboard display.
Remember, people can access the Internet from more than just their home computer now, so be sure to make your site compatible with other devices. Do not exclude anyone from your campaign by neglecting a platform. Make sure the scripts you use will work across different platforms.
You should know that mobile marketing gives you amazing options for localization. Mobile marketing lets your customers know where you are and what you are doing. You will be able to find a new location that you were not able to find anywhere else. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.
If you design a standalone mobile platform, it needs a home base to be successful. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Do not ever base everything completely on a mobile marketing campaign.
Understanding how mobile devices work is important in mobile marketing. Being informed will help you to make a platform that is easy for consumers to navigate and have a site that functions as well as it possibly can. Try out as many mobile devices as you can so that you understand the user’s experience.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Your existing customers are going to be far more receptive to receiving text messages and updates than new ones. New customers often view mobile marketing as spam.
When using links in a mobile marketing campaign, make sure that you give a link to both the mobile-friendly version of your site and the full version. Some people have smartphones and tablets with larger screens and will prefer to see the full version. Remember only a small portion of mobile phones can use flash, so if your standard website has flash on it, link to version mobile only.
Good mobile marketers gradually climb up the mobile ladder. You should operate this way too. You need to continue to socialize in your marketing network to build it up. Leave no stone unturned when it comes to your marketing strategy.
The future of mobile marketing is amazingly bright. Demand for mobile gadgets is not slowing. If the mobile market keeps developing, mobile marketing could become the most efficient marketing technique. By using the these tips, you will be ahead of your competition and in position to effectively promote your products through this new form of marketing. I wish you the best of luck!