A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. There are very few people that do not have some sort of mobile phone, tablet, etc.
Your mobile marketing messages should provide value to your customers. If you are sending messages out to customers, you should think about giving something away. For example, if you are sending information to business executive, you may want to consider sending a voucher for a fine dining restaurant. On the other hand, send a product designed for children if you are targeting families.
Mobile Marketing Campaign
It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. Keep in mind that if your regular website has flash, the link needs to go back to your mobile site.
Be sure you have clearly defined your goals before starting your mobile marketing campaign. You should have a clear vision of what your mobile marketing campaign will ultimately accomplish. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. If you can afford it, you might even want to hire someone to give you an objective opinion.
Be consistent when promoting your mobile strategy’s call to action. Use all Internet resources to enhance your mobile marketing campaign. This may include a store window, your business website, a presence on Facebook or the sending of Tweets. You want your mobile marketing campaign to be as broad as possible, so that people have several opportunities to follow up on your promotions.
Offer coupons to both new and existing clients by utilizing Multimedia Messaging Service. Send coupons that contain promotional codes. Using special tracking codes, you can link these coupons to your website. Coupons are useful in both gaining new customers and rewarding your loyal customers.
Use your normal website to promote your mobile site. A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website. When readers view your traditional website, make it clear that you have a mobile app that they can use from anywhere.
Offer something to your customers, and make it worth their while. A good way to attract customers is to give them an incentive to visit your site. Consider offering weather alerts or information about local events. Increase participation by offering coupons.
Keep in mind that mobile users have a more difficult time navigating webpages. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.
Always carry out a usability test before putting your mobile marketing campaign live. It would be counter-productive for you to send ineffective messages. Also, send it to coworkers first and see what their impression of it is before going live.
If you want your mobile marketing campaign to be successful, then you need to make sure that your offers are of value to your customers. If your customers receive too many texts that are not of value to them, then they will feel like they are being spammed and are unlikely to unsubscribe from the service.
If you want to succeed in mobile marketing, it is important to remember the limitations of mobile devices when developing your domain and advertisements. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.
Take the time to learn about the people you’re marketing to. Before diving head-first into any mobile marketing campaign, you want to know your money is well-spent by first understanding what preferences your audience has. Are they more likely to use a mobile phone than a computer? If they do use their phones more often, what operating system is on it? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.
Have maps and directions on your mobile website to make it more mobile friendly. There are a lot of people that rely on mobile devices for getting navigational directions. Create an easy way for your customers to reach you. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Also consider linking your customers directly to Google maps to provide alternative directions.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.
Work for your customers. Your mobile marketing ads should be designed based on what your target demographic likes to read and see. If you are unable to determine what consumers want, you are unlikely to win their business. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. Prove that you can help people, and they will be eager to sign up. Position your campaign as a fun, interactive way to find out about upcoming offers.
Consider utilizing picture-to-screen technology in your mobile marketing campaign. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. Photos are then sent and posted to a digital screen. These pictures can both be displayed on single TV’s or on multiple digital billboards.
Get yourself short codes that are dedicated as opposed to sharing them. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. With enough use, existing and potential customers will associate the dedicated short code with your business. This added expense is well worth the legal protection it offers. There is a chance that you may also be held liable if a code sharing company does something wrong.
Be sure that your mobile marketing campaign is compatible across multiple platforms. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that. In order to maximize revenue, you’ll need to use code that all major phones browsers can interpret.
In mobile marketing, understand that location is everything. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. These location-sensitive selling opportunities are unique to mobile marketing. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.
For maximum impact, you should encourage your ads to go viral. Many times, these will get passed on to others, enlarging your mobile marketing audience.
Mobile marketing will be a growth industry as long as more mobile devices come online. Most already own a cellphone, and at a not to distant point in the future, everyone will. A quality mobile marketing campaign can be the most effective way to reach those consumers. By using these tips found here, you will be a step in front of the competition and, most importantly, be in a position to effectively communicate with your customers. Best of luck to you!
Mobile marketing is defined in many different ways. So it is only natural that different businesses think of mobile marketing in various ways. Essentially, it means advertising on cell phones or other mobile devices to promote your business. This article is here to help you learn more about mobile marketing and start designing a strategy for your business.
Every printed ad you publish should include a QR code for those with smartphones. That way you make it easy for those who use smart phones to visit your website and access your coupons. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. If a customer is interested, the QR code is an easy way for them to learn about your business.
A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
Keep it simple, informative, and brief. Keep the number of hoops that a customer has to click through to a minimum to ensure your success. Be aware that it’s not hard to get frustrated by having to type a lot on a tiny mobile keypad. Keep your campaign to the point.
A short, dedicated code is best. It will cost more but go a long way in securing your brand. It offers some legal protection for you as well.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Act accordingly.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.
Be sure to send unique messages every time when using mobile marketing techniques to contact your customers. Never send the same message more than once. Make sure your customers can trust you, do not go overboard with messages they will be annoyed.
Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. Your business could always offer its own special app and really take your mobile marketing to the next level. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.
Make sure to be noticed on all of the well known social networking pages. If you want your business to be more accessible, then this is necessary. When first starting your business social media networking, stick to the basics and work from there. To begin with, set up a Facebook account and a Foursquare business page.
Get a good understanding of your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Are they bigger mobile users than home computer users? Which operating systems are in place on their phones? Find out as much as you can so you can make a better connection with your audience.
Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Apps that can give people tips and useful information tend to be popular. You can include links to your related products and services inside the app in order to generate more sales, or profit directly from selling the app itself.
If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. You can create a privacy issue. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. Honesty creates loyal customers.
Offer something that is valuable to the type of customers you want to entice. When you are sending messages to people not in your immediate circle of friends, grab their attention by providing something of value. If you are targeting business executives, you would want to send something like a dinner voucher to a fine restaurant. For middle class families, you want to send family-related items.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Continue to solicit customer feedback from those who seem willing to give it.
You can’t have mobile marketing without the use of social media services. Ask your customers to write about your stores or products on their social networks, and give them a reward if they do. This is a wonderful way to reach clients who haven’t heard of you yet.
On your site in particular, you need to learn to say more with less in your mobile content. It’s important not to have rambling pages that have a lot of fluff. Mobile marketing is all about concise advertising.
Use every practical venue available to keep your customers informed about an upcoming event. For example, use a direct mail campaign to inform customers of an upcoming sale. Email your customers a little while before the event, then send then an SMS on the day of the event.
Your first step should be focusing on building a database. Do not just add loads of numbers to your database. You must get their go ahead before you begin. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Cross-promote your mobile marketing campaign through whatever other marketing channels you are operating. Facebook, Twitter and your own website are popular choices for mobile marketing, but don’t forget to do promotions in your physical store location, if there is one, This will provide you with the exposure you are seeking, and give your brand the attention it deserves.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. This will create excitement and get them prepared for the sale or event.
Use QR codes to expand your branding and to entice customers. You can use these to promote specials you are running with your business. They are easily used as well as simple to capture with a cell phone. By using QR codes, you will be able to reach customers easily and quickly with relevant information.
If you want to be able to send out effective emails, make sure they are mobile friendly. Give them the choice of using phone numbers as opposed to links, and see to it that any link you send them to looks good on a mobile device. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.
Realize that those on a mobile device won’t be able to navigate a complicated site very well. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
Advertise your mobile campaign as a way of getting special offers and saving money. You should get the word out on social networks or in other ad forms. If your campaign is perceived as helpful, many people will sign up. Let them know it will be fun and they will be better informed.
As you can see, mobile marketing has many different definitions. No concrete definition can be made; though, all definitions concede that it involves marketing on mobile devices. With the advice you have learned from this article, you will be better prepared to use mobile marketing to promote your business.