Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Offer relevant information. Don’t forget the purpose of your actions when you start mobile marketing. The information that you provide must be relevant to present customers and potential customers. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.
To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
A very beneficial thing to use when setting up a mobile marketing campaign is social media. One way to use social media is to ask your customers to send tweets about your company or a deal located on your website. This will help you get their friends as customers too.
Make attempts to go viral in order to ensure your advertisements are seen by many people. If your potential customers agree that it’s worthy of sharing, they’re more likely to send it to friends and family members, resulting in a significant increase in the number of people exposed to your advertisement.
When you link your mobile marketing ads back to your website, it’s important to supply links that work for both older mobile phone browsers and the newer smart phone and tablet browsers. If you have flash on your normal website, then you must only link to your mobile version.
Keep your message clear and simple. Try to reduce the amount of clicks necessary for mobile platforms. Keep in mind that a mobile keypad is small, so it is easy to get frustrated with a lot of typing. Therefore, you want to keep the campaign to the absolute must.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. Sticking to your mission statement keeps your business focused and efficient.
Instead of sharing short codes, buy them for your individual use. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. Before long, savvy surfers will start to remember your short code. It is a tiny price to pay and you won’t need to worry about legal problems as well. You might get into trouble as well if a code sharing company you use has abused the system.
Any mobile marketing oriented call-to-action needs to be simple and easy to facilitate. Always consider that a mobile user might be short on time, and their devices are not conducive to completing long, drawn-out forms. Participants will appreciate your efforts to make it easier for them to opt in to a mailing list.
It pays to have a dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. A certain amount of legal coverage comes with it as well.
Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. This can remind your customers of all the great deals.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. If your customers feel that your app is unnecessary, they will not use it.
Standalone mobile platforms need to have home bases if they are to succeed. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Do not develop your business solely on a mobile platform.
If your website has an easy way for consumers to provide feedback, it can be a great tool for individuals to tell you what they think of your brand, and give you an opportunity to bond with them. It will also make you aware of particular issues that you may be having across the board with your mobile ads. Use this information to increase your viability.
Educate yourself first before you begin a mobile marketing campaign. Seek feedback from your target market and use it to make important decisions. Research what your competitors are doing with their campaigns and determine whether or not you may be able to do something similar.
Work for your customers. To succeed in mobile marketing you need to know the likes and dislikes of your target audience. You will not be able to generate any sales if your products do not correspond to what your customers need. Get to know them as much as you possibly can.
Just as Internet marketers test their websites in differing browsers, you should try out your mobile websites and ads on more than one model mobile device. Mobile devices are equipped with a variety of browsers, as well as resolutions and screen sizes. Your site, as well as your ads, may look different from one device to the next. To make sure your website looks good, try it out on whatever devices are currently popular..
Location is the key to effective mobile marketing. Mobile marketing has a distinct differential; it knows where you physically are. This makes it possible to target location in a way that is not available anywhere else. Consider what it can do for your business and how a location-based marketing strategy could work for you.
If you are serious about the success of a mobile marketing campaign, you should limit the number of offers you send to the very best of the offers you are able to send. If your customers receive too many texts that are not of value to them, then they will feel like they are being spammed and are unlikely to unsubscribe from the service.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Allow users to click directly on your phone numbers so that they can call you directly. Also ensure that the pages to which you provide links display well on a mobile devices. More and more people are checking their email from their phones, and emails should be put together with this in mind.
Be somewhat stingy with how often you send offers. You should be more successful if you send offers two or three times each month. Have your customers believe that they will pass up a good thing if they neglect your offer. If your customers know you’ll make another offer in a few days, they’ll just put off their purchase.
Remember that people who are using a mobile device to see your website will have a harder time navigating. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. You should too. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Try everything you can to reach potential customers.
Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. Use what you learn from making your campaign last to build your next campaign.
Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren’t careful. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. Your efforts will result in new customers and increased business.
Mobile marketing is one great way to target a huge audience for your company. The market penetration rate for smartphones, tablets and other mobile gadgets is really high.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Social Networking Sites
Your friends can be a helping hand when you are testing out your campaign. For even more objective input, you may want to consider paying for outside testing services.
Take the time to promote your business on all the social networking sites. This helps people find your business. Focus on the fundamentals of social media, then move on from there. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
You could create an app related to your industry that provides tips to the users and draws them to your site for longer. People like apps that provide relevant and useful information. You can use your app as a lead-generation tool for other products, or sell the app directly for profit.
Make your mobile marketing messages compatible with as many platforms as possible. Your mobile marketing campaign should be usable on many platforms such as iPhone or Blackberry. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. Mobile marketing works very well with the “Keep-It-Simple-Stupid!” philosophy.
The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. New customers often view mobile marketing as spam.
In mobile marketing, understand that location is everything. Your mobile customers can use their phones to quickly locate your store. This can help open newer location-based options that don’t exist elsewhere. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.
Send offers once a week or less often. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If your customers know you’ll make another offer in a few days, they’ll just put off their purchase.
Test for usability, it only takes a few moments! If customers can not easily view your content, they will most likely just dismiss it. Send test messages to yourself, employees, or household members, so that you can look them over before you officially launch any new campaign or content.
Adding maps to your website, that are mobile friendly, can help bring in new customers. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
If you use social media networking to help market your business, make sure you include the link on your site. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. It can annoy people and feel intrusive. Make sure that your texts are not spammy and that they provide a real value to your potential customers. If you are trying to get customers to trust you, just be honest!
Although many mobile users actively send text messages and use their phones to check their email, not everyone is familiar with popular acronyms. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
Learn as much as you can about your intended recipients so you can target what will work. This is how you can help to cater your message to your target’s tastes.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Sticking to your convictions will keep you on the proper path.
Start a picture-to-screen campaign. This allows customers’ mobile phones to take pictures. Your customers would then send their photos in a code so that it would be instantly put onto a digital screen. The screen that they are posted on can be a single television, or a type of digital billboard.
Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices. There are a variety of different mobile browsers, and each device has a different screen size and resolution. From one device to another, your website and your advertisements may look completely different. Find out which devices are popular among your customers, and make sure your mobile campaign is compatible.
Try A/B testing with your mobile landing page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. Move forward with the most successful of the two.
Before a big sale, utilize mobile marketing to remind customers of the event. It will remind all your customers that there is something major going on, and they should go have a look at it.
You need to give some in order to get a lot. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. Offer information about local events, weather reports or area hot spots. Coupons are a great way to encourage participation and improve the number of people who sign up for your campaign.
For a great way to bring in customers and help your brand become more well-known, use QR codes in your campaigns. They are a method of getting discounts and coupons out to your customers. They are easily captured through a cellphone and they are very easy to use. QR codes let your reach your customers easily and quickly with relevant information.
Be relevant. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. Ensure that you give them what they need and want, and they will repay you with their business.
A short, dedicated code is best. It’s more expensive, but it will protect your brand. In addition, it gives you a measure of legal protection.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. QR codes are a good way to get people that have smart phones to visit your site. Print the QR codes on brochures, posters, catalogs and business cards. Customers can use the QR codes to gain quick and convenient information about your brand and products.
Consumers are looking for a specific value from your mobile marketing campaign. When using mobile marketing, you should ensure that the information that you send is valuable to your intended audience. Sending items, such as a dinner voucher for a fancy restaurant can be used to target business execs. If your audience is the middle class family, you would want to send something that is family related.
You will be able to grow your business as mobile device ownership keeps rising. Very soon, nearly everyone on the planet will have a mobile gizmo of some kind, and it is an audience waiting for you. Use the tips in this article to set yourself apart from the competition and, even more notably, to stay updated on all the latest ways to keep in touch with your ever-growing customer base. Good luck with it!