Social media is hot and everyone seems to be getting in on the action. There are a lot of people making a Twitter or Facebook page. They join in the thousands daily. This trend has made businesses sit up and take notice, and it’s in your best interest to follow suit. This article offers a variety of ideas and inspiration for using social media to further the goals of your business.
Where is your target audience? Go to them. Is your site related to home decorating or improvement? Visit home decoration sites and post. Do have a blog on pets? For pet blogs comment on pet stores or pet television shows. By doing this, you can quickly and effectively build up a followers’ list.
When you create your Twitter screen name, use one that is relevant to your niche and will stick in people’s mind. Anything that has a large amount of numbers in it should be avoided, as these could be difficult for your customers to recall. And, of course, you don’t want prospective viewers choosing the opposition, as they are easier to find.
You can use YouTube as an effective tool in marketing your products and services. Create periodic video blogs including new and important information about your company or a current promotion. Post the videos on YouTube and your blog, for maximum exposure.
Social Media Marketing
To be successful in the field of social media marketing, you will need to fake your voice until you can find your place in the field. Have knowledge about what your competition utilizes for their particular social media marketing tactics, and copy them until you discover what works best for you. Find their social profiles and analyze the content they post and the specials they run.
Post a freebie or other exciting incentive on every page of your social media marketing accounts. People cannot resist freebies, and if they have a chance to win, they will enter your contest through any channels you offer. You should also show the information to the customers about who the winner was so that you can show that it was credible.
Use the advertising opportunities that social media sites offer. This type of advertising is not expensive; in addition, it is targeted advertising that goes only to customers that use appropriate keywords. For example, social giants like Facebook and MySpace offer great targeted advertising options that will help drive your CTR through the roof.
Make sure to note your social networking profiles on your main website. This can be done by adding buttons on your site that will let your customers share your content via their own social profiles. It will be easy for your audience to pass your content along if you include buttons on all of your RSS feeds, blog posts and your main web page.
YouTube is a great way to attract new visitors. Youtube is used by a lot of people and is very popular. A properly-configured YouTube profile can harness this popularity for your own advantage. Include content which is full of great information, and include links back to your website and other social media accounts.
If you host blogs for employees on your website then the added traffic they attract can help your bottom line. Customers will be able to better understand your company by reading these blogs. Furthermore, reading these posts can give customers a good feel for the human aspect of your company. It also allows them to learn more about the overall attitudes and values that affect your product and service offerings. This will build trust with your customers which will lead to increased sales.
You are probably aware of the popular social networking sites, but you should know there are many smaller sites that were created for particular audiences. Find out more about your target audience and which networks these people are using, especially if you are targeting teenagers or young adults.
It is imperative that you proofread anything before you add it to your Facebook page, or post it through Twitter. Your work should always sound polished and professional. Use abbreviations sparingly when communicating with your customers on Twitter. Your content should be attractive, concise and relevant.
Don’t let any comments on your Facebook profile go without a company response. You should make sure that you do this for positive and negative comments alike. If people think that your company cares about what they say, they will be more inclined to trust your brand and products. Always make an effort to respond promptly; otherwise, your customers might perceive you as uncaring or negligent.
No matter if you are creating a tweet, a blog post or a Facebook piece, be sure your titles grab attention and make readers want to learn more. Not only will the right title really entice a user to keep reading, but you can also fit in some keywords there so that your material is found more easily.
Social media sites are a great way to build interest in new products or to get pointed feedback on past products. Your fans may enjoy helping you discover which new products or services your customers desire. They’re your customers so their opinion is exactly what you want to cater to, and they’ll give it for free!
Now you see how you can use social media to grow your business. Use these tips and make your presence known on all the social media websites. Your efforts could result in exposing your business to millions of potential buyers, which means increased profits and sales, as well.