The Basics When It Comes To Mobile Marketing
Although many people use the text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
When you send mobile marketing messages, send along a discount offer or a promo code. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons.
Remember, people can access the Internet from more than just their home computer now, so be sure to make your site compatible with other devices. This includes cell phones, iPads and other wireless gadgets. Make sure the scripts you use will work across different platforms.
Be sure you have clearly defined your goals before starting your mobile marketing campaign. Know from the start what you want to accomplish in your mobile marketing campaign. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
A/B testing can be a great starting place when developing a mobile friendly website. Testing is important in the mobile world, just as it is in any other environment. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. Then when you find what works, add that to your end game strategies.
Do not randomly message your clients. You should only message them with useful information. Nothing will crash your marketing campaign faster than annoying your customers with random things. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
If you truly want your mobile marketing plan to succeed, keep your messages limited in number, and make sure each one extends an offer of significant value to the customer. You don’t want to discourage your customers by bugging them all the time with messages, you want visibility so don’t be shy but manage your messaging as well.
Try to get as much market intelligence as possible about your target audience, so you can cater to their needs and wants. This is a good way to make sure that the campaign you are using is something your recipients like reading.
If you are using SMS marketing you need to be honest with your customers about how often you will text them. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. You could unintentionally cause your recipients to feel as if they are being harassed. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. Honesty can make your brand more trustworthy.
You will get the best results from dedicated short code. It may cost more, but it will reflect well on your company’s brand. It offers some legal protection for you as well.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
Mobile marketers that are successful take it slowly and go forward to grow. You, too, should adopt this strategy. In the course of expanding your marketing network and your social networking circle, you can progress through text to voice to video communication. Make use of every tool possible.
Make sure to be noticed on all of the well known social networking pages. If you want your business to be more accessible, then this is necessary. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. At the bare minimum you should claim your business on Facebook, and set up a custom business page on Foursquare to start.
Don’t squander your customers’ limited attention. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. You should use your mobile campaign to deliver news and deals that your customers want to have. Make sure that you are giving them what they want and need; they will respond by giving you business.
Keep in mind that mobile users have a more difficult time navigating webpages. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.
When you are mobile marketing focus mainly on keeping customers coming back. Your customers who are already interested in your product will be more likely to sign up for text messages or email updates that people who know nothing about your company. Mobile marketing that you send to customers that are new is often considered to be spamming.
If you want more customers in the local area, include mobile friendly maps within your website. Having this information available where potential customers can find it when they need it will give your business a boost.
You can effectively market your business with mobile marketing, so long as you don’t overuse it. Newcomers should be especially concerned about proceeding cautiously by applying the advice contained in this article. New customers and new business will be the likely result of your efforts.