Tips For Catching The Social Media Wave
To pass along information from popular Twitter users, you can re-tweet their updates or use the @ symbol followed by their username. The mentioned Twitter user will get a notification that someone posted content mentioning them, and they might just decide to retweet your content or respond.
When it comes to social media, Short posts work best, in most cases. Tweets and posts, that can be absorbed quickly and are fun to read, are the ones that will likely be re-tweeted and passed along. Use images wisely to break up large blocks of text or eliminate the need for some copy altogether.
Promote special offers via social networks. Your customers will search for your Facebook pages if they have incentives and discounts on them. Your potential customers will become more familiar with your brand, and you can help build brand confidence with your offers.
One strategy for social media marketing that you can implement is to place content rich employee blogs on your webpage. Blogs like these can give others a glimpse into what your business is like. These blogs give your customers a closer look at how your company operates, what it values and what makes it successful. Sharing this information makes it easier to strengthen the bond between your brand and your customers.
Make sure that you enable any following features on your social network of choice. Many individuals these days incorporate social media into their lifestyle, so allowing them easy access to your Facebook, Twitter or LinkedIn profile is a surefire method of letting them have your content delivered to them when you post.
Want your customers to check in from your store? Set up a Facebook place and give your users a reason (read: discount) to check in and visit. Register your business with Facebook Places. Then, run a discount program where people receive a discount on their purchases if they check in to your business on Facebook. Have them show their Facebook profile to the cashier to prove they checked in. You can do the same thing through Foursquare, and reap the same benefits.
Make a decision about whether or not you want to have relationships with your clientele. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. Just simply saying “hello” to your customers is all it requires to be on the level with customers which requires a back and forth interchange. Your customers will let you know where to go from there.
Hosting a question/answer session online is a fantastic way to gain more interest in your services and products through social media. This is one way to glean clientele, and give you a reputation as an authority in your niche. It adds a touch of personality to your business, because it is an interactive experience.
You can learn quite a bit from the denizens of the social networking sites on which you have a presence. Don’t view the community as only a place to make money, but also view it as a great resource to glean knowledge. Study the ways they communicate and make connections, and get a sense of their likes, dislikes, and habits.
Notice when in the day you get the most responses and re-tweets when using Twitter. This data will help you target the best time of day to send your own tweets. Consider using a messaging service that will automatically send your tweets out at the precise times you have calculated as being more profitable in terms of responses and re-tweets.
Make sure that you go ahead and link any of your social media with some printed advertising. You might include your profile addresses or user names on flyers or other print publications while posting PDFs or photos of your print media to your social media pages. Generate interest by having a contest that is related to your advertisements, or offer a preview of the campaign.
Twitter is a social networking site, so make sure that you are social and communicate with your followers regularly. Thank those that mention your name, and answer any questions they may have. This creates a stronger affiliation with all your followers. You will also show that you are a real person, as well as a business entity.
Always proofread your social media updates, even if it’s just a Tweet. You are going to aspire for professional appearance in all your content. Use abbreviations sparingly when communicating with your customers on Twitter. Your content should look as professional and well-written as possible.
Continually interact with your customers. Bearing in mind appropriateness and respecting boundaries, comment on the customer’s blog posts or Facebook status. Avoid posting on personal or private posts; instead, only post on updates or images that are relevant to your brand or products.
Programs like Tweepi and Twellow identify the most popular and fast-growing follower lists in a given category. These programs will determine which accounts people pay the most attention to and try and find out personal information about the account owners. Then, you can send messages suggesting that your account be added to their lists.
Build excitement about products by giving them away through your social networking profiles. I can’t think of a single person I know who wouldn’t love to get something for free, so it’s a great technique for drawing in new followers. Determine what the freebie will be, and post links to your contest on social media profiles that are specifically devoted to giveaways and contests.
As mentioned earlier, one of the most beneficial things for your business is for you to discover useful advice. The term “social media marketing” covers a lot of ground, so there’s no shortage of information to learn. Use the great strategies you find here, and you’ll soon have success in marketing.