Try These Helpful Mobile Marketing Tips For Your Business
Be sure that your mobile marketing campaign is compatible across multiple platforms. Not every potential customer is using the same mobile device, and you would not want to eliminate any that your campaign was not able to reach. Make sure that your script is fully compatible with all of them in order to fully maximize your marketing strategy.
You should use learning and listening to launch a great mobile marketing campaign. Learn about your market and play to it. Acknowledge your competition, check out what they have going on, and if that would be something you would like to try for yourself.
Instead of using shared short codes, purchase dedicated ones. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. If you keep using the same short code, it will eventually be linked to your company. Using code sharing can cause legal issues, as well. Sharing a code makes you liable for anything other companies do to abuse the code.
Give your niche customers the value they deserve. When you are sending messages to people not in your immediate circle of friends, grab their attention by providing something of value. A coupon for a discount at a classy restaurant might appeal to affluent business people; electronics buyers might respond better to a sneak peek at a brand-new gadget. For middle class families, you want to send family-related items.
Go viral to make sure that your adverts are reaching the widest audience. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Apps have become very popular because they are so helpful. You can try to put in some links that advertise your products and services in order to generate more sales and don’t forget to consider selling the app so you can profit from it as a standalone product.
SEO is just as important for mobile websites as it is for traditional sites. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
Sending offers too often is annoying and will turn customers off. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. If you do this customers will think that they may miss out if they don’t go ahead and visit your page. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. It’s up to you to behave in a professional manner.
Start a picture-to-screen campaign. These campaigns involve having customers use their phones to take pictures. The customers then send the photos in a short code to be instantly posted on a digital screen. They can then be displayed on multiple digital billboards or on a single screen.
Send a reminder to your mobile marketing list a few hours before a sale or event begins on your website. This way your customers won’t forget to check out your products.
If your mobile marketing messages contain a link, you should link to both your mobile site and your main site to cover the widest range of mobile devices possible. If you have flash on your normal website, then you must only link to your mobile version.
Dedicated short code is the best choice. You will pay more for this service, but it will assist you in protecting your brand. Doing this will also protect you legally.
You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. You could utilize promotional codes in your eCoupons. These coupons should contain a special code that your mobile site can track. Both coupons and promotional codes are wonderful ways to reward your customers and attract new customers.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. This makes it easy for smart phone users to access your site and use your coupons. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. With a QR code, an interested customer can instantly find out more information about your products and services.
Maximize the potential of your regular website. Use your website to advertise your mobile sites and smartphone apps. When readers view your traditional website, make it clear that you have a mobile app that they can use from anywhere.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. For even more objective input, you may want to consider paying for outside testing services.
Include maps on your site for your local customers that are easily seen with various mobile devices. Having this information available where potential customers can find it when they need it will give your business a boost.
Effective mobile marketing techniques often include offers that a potential customer must access through codes or coupons. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.
Although there are a lot of different mobile marketing techniques, they all share a few things in common. However, the forms of technology and ways of applying these techniques vary. After investing some of your time into researching them, you should be able to determine which will best suit your needs and budget as a business owner.