Your Questions Answered About Mobile Marketing
Maps and directions should be easy to use. Lot of people use their phones to help them navigate to their destinations. Create an easy way for your customers to reach you. Make sure your content is able to be viewed on a mobile device. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
Write less but say more with the mobile content on your website. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Be short and concise with mobile marketing.
It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
Your first step should be focusing on building a database. Use ethical techniques when adding numbers to your database. You really need to get their permission before starting. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.
Make sure your mobile campaign works on all the platforms that your customers most likely use. It’s important that your messages work no matter what type of phone your customer is using. It’s going to be a lot easier for you to use a simplified message, rather than trying to make a custom message work across all platforms. Mobile marketing and the KISS principle work well together.
Purchase short codes. It may be pricey, but you can link them to your brand. After a while, people will make a connection between the code and your company. Using another company’s short code can also get you into legal trouble. You might get into trouble as well if a code sharing company you use has abused the system.
Consider creating your own mobile app. Your customers can use your app to check for specials and promotions. You will not only see positive sales, you will also build your brand recognition. It is a good idea to hire a professional to assist you in the development of your app.
When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. They need to be able to quickly digest the message you want to convey.
Consumers are looking for a specific value from your mobile marketing campaign. Any messages that you send as an advertisement should be engaging and give the readers something to be excited about. For example, you may want to entice executives with a voucher for a fine dining establishment. If your audience primarily consists of families, send them offers that are family-oriented.
Understanding how mobile devices work is important in mobile marketing. Being informed will help you to make a platform that is easy for consumers to navigate and have a site that functions as well as it possibly can. Use a wide range of mobile devices to understand how they all work.
While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Unlike other marketing types, this kind of marketing can find your location. You will be able to find a new location that you were not able to find anywhere else. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.
Running a picture-to-screen campaign is a wonderful idea. Picture to screen campaigns will allow your customers to snap pics with their phones. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. The photographs can then be displayed on multiple digital billboards or on television.
Do not send emails out too often. The highest results come from messages that are sent a few times a month. You can make your offers seem more inviting if they appear to be exclusive and not always available. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
You should test your campaign on as many devices as possible before launching it. Verify your message delivery system is functional before before beginning your marketing campaign. Gather the impressions of friends and coworkers before you send your message to your customers, too.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Mobile platforms that are designed as standalone also need home bases to be successful. Your campaign is about getting people to your home base or bringing them back to it. Avoid developing an entire business around your mobile platform.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. SMS can be very bothersome. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. If you are honest, customers will trust you and your brand.
The future of mobile marketing shows mobile devices will continue to be in demand. Soon the vast majority of people will own a phone and mobile marketing will be one of the most efficient ways of reaching them. Use the great advice in this article, and you are going to be light years ahead of the competition. Good luck with it!